North American LED market price war going on screen

In the LED display equipment market, the competition between the price is almost an eternal topic. So today we will detail the LED display market price war.

In the past few months, the LED display industry is changing, the price war played inextricably involved, but with the arrival of the traditional off-season in July, China market will gradually calm, each enterprise return to calm, but this time the North American market price war is playing awfully.

Every year the domestic LED display industry from 6 to July is the traditional off-season market, the price decline is not accidental, but this year because the domestic stock market turmoil, the price of gold fell, resulting in the overall domestic market downturn, so the off-season effect is more obvious than in previous years, the price also is the trend, but will not appear substantial price war.

According to statistics, in 2014 the domestic LED packaging market size of $3 billion 300 million, accounted for the entire package of 39% of the market, with the rapid popularization of LED display commercial display, LED packaging market is growing rapidly in the past few years, the expected future will continue to grow rapidly.

As the domestic market is in the off-season, the North American market is still on the price of fighting, so the July LED display boom visibility is not high, demand is still relatively weak.

Due to the previous domestic display manufacturers price competition is too intense, leading to many foreign downstream industry chain has accelerated from the general trend of domestic market, and even some manufacturers judgment, the future of the domestic LED display will be the land owned enterprises all over the world, other manufacturers will come to different market segments, to avoid the price war.

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