Northeast of China lighting market data: tipping billion market, Kanto prospects can be expected

As China's old industrial base in Northeast China in recent years, the level of economic development is slow, the outflow of large amount of personnel. However, due to the advantages of regional advantages, such as Russia, Korea, Korea, Japan and other countries, it has become a window open to northeast asia. In particular, Heilongjiang, adjacent to Russia, has become the image of many brands of trade with Russia exhibition hall. OPPLE, the United States, Taichang sunshine and other brands have set up shops. Shili River lighting Harbin shop opening, but also to fill the Heilongjiang market high-end stores blank. From the survey, the reporter found that this year, the Northeast two or three provinces dealers in order to cope with the new normal high cost, profit decline in the market situation, to reduce inventory, or even zero inventory way to reduce costs. With the logistics and transportation more convenient, many merchants from the first day of the agency purchase, second days will arrive, save time and worry. Moreover, many of the price of a wholesaler has an advantage, but also to reduce transportation costs and storage fees, from wholesalers to get goods, not to lighting, origin purchase has become a new trend. There is still a chance of OPPLE other brands from the NVC channel depth survey data results, OPPLE, NVC in the area of considerable strength, lighting and lighting respectively in the first brand, and in the three or four line of the cities and counties channels has been very mature. From the local dealer agent situation, NVC, OPPLE and other brands did not form a market monopoly, according to local dealers, consumers do not have a strong brand awareness for lighting, and many other brands still have a chance to win the market. The main agent of TOP10 brand distributors in the Northeast District ceiling lighting products selling style three legged visited the research group learned that the northeast area about 6 dealers into the main lighting products, 4 main lighting products, retail accounted for more than 70%, about 30% of businesses in the wholesale and engineering. From the product mix, the LED ceiling lamp and drum light distribution is the first choice for local lighting products retail wholesale. Lighting products three kinds of style and style, whether each one has its own merits, modern or new Chinese in the local market has its fans, and are fully reflects the pursuit of personalized consumer idea promotion. The Northeast LED lighting products circulation distribution in Northeast China lighting products distribution area in the northeast of the wholesale and retail lighting accounted for the youth is still the main dealer in shopkeeper mode must be changed the new marketing mode of new products, new technologies, 2016 continue to emerge, the lighting industry also need to adapt to the changes accordingly. However, the backbone of the Northeast lighting lighting industry is still dominated by middle-aged and young bosses around 35-50 years old, accounting for about 70%. Although a very long period of time this part of dealers in the past has made great contribution to the lighting industry, but in the new situation of new products for smart lighting and O2O new marketing model acceptance was lower than 85 after emerging dealer groups. From the store area, more than 400 square meters of large stores accounted for more than 50%, reflecting the local dealers still light weight scale of the traditional marketing mode of tradesmen. Main distributors in Northeast China, age distribution, northeast provinces, major dealers, store area distribution