Northeast three provinces lighting market big data analysis: detonating 100 billion market, Kanto prospects can be expected

As the old industrial bases in Northeast China, the three provinces in Northeast China have been developing slowly in recent years, with large outflow of personnel. However, due to its close proximity to Russia, North Korea, South Korea and Japan, it has a good location advantage and has become a window for opening up northeast Asia. In particular, Heilongjiang is adjacent to Russia and has become the exhibition hall of many brands to Russia trade. OPPLE, Mei Mei, Tai Chang sun and other brands have set up stores here. The opening of Shili River lighting Harbin store has also filled the gap of high-end stores in Heilongjiang market. From the survey, the reporters found that the two or three dealers in Northeast three provinces this year reduced the cost of inventory and even zero inventory in order to cope with the market situation of high cost and declining profits under the new normal. With the increasing convenience of logistics and transportation, many merchants purchase goods from the first level agency on the first day and arrive at the second day, saving time and worry. Moreover, the prices of many first-class wholesalers are already very competitive, and they can reduce transportation and warehousing costs. It is a new trend to get goods from wholesalers instead of lighting them. OPPLE Rex channel deep other brands still have the opportunity to get the results from the survey data. OPPLE and NVC are quite strong in the region. They are sitting on the first brand of lighting and lighting respectively, and the channels in the three or four tier cities and counties are very mature. From the point of view of local distributors, the brands such as Rexs and OPPLE have not formed a market monopoly advantage. According to local distributors, consumers do not have strong brand awareness for lighting, so many other brands still have considerable opportunities to win market segments. Northeast China's main dealers brand TOP10 products, ceiling lamps, hot lighting style three strong visits, the research group learned that the northeast region dealers about 6 of the main lighting products, 4 of the main lighting products, retail accounted for more than 70%, about 30%. Merchants are mainly wholesale and engineering. From the perspective of product structure, LED ceiling lamps and cartridge searchlights have large circulation, and are the preferred products for local lighting products wholesale and retail. The three styles of lighting products have their own advantages. Whether they are European style, modern or new Chinese, they have their own fans in the local market, and they are equally matched, which fully reflects the promotion of consumers' pursuit of personalization and differentiation. Distribution of LED lighting products in Northeast China, distribution of lighting products in Northeast China, distribution of retail wholesale and lighting and lighting in Northeast China, young dealers and young traders are still the main mode of business to be changed in 2016. Products, new technologies and new marketing models are constantly emerging. Lighting industry is also in urgent need of adapting to the changes of the times. However, the backbone of lighting industry in Northeast China is still dominated by young people aged 35-50 or over, accounting for about 70%. Although in the past a long time, some dealers have made great contributions to the lighting industry. However, in the new situation, the acceptance of new products such as smart lighting and O2O and other new marketing modes is obviously lower than that of the 85 emerging dealers. From the store area, more than 400 shops account for more than 50%, reflecting the fact that local distributors still continue the traditional business model of heavy marketing and light marketing. Distribution of main distributors in Northeast China and distribution of main distributors in Northeast China