OPPLE, Tmall and other 10 NVC lighting brand survey data

In recent years, with the rapid development of electricity providers, electricity providers in all walks of life continue to improve the permeability, has become one of the major lighting brands can not be ignored sales channels. Lighting brand electricity supplier in the end how to do? To this end, the lighting brand Tmall official flagship store as the research object, to make a simple comparative analysis, in order to help the development of lighting industry electricity supplier.

Research time length: settled in 5 years is the old qualifications"

The investigation of the 10 lighting brands Tmall official flagship store long shop and attention to the number of statistics, while the number of concerns as the basis for these 10 lighting brands were ranked.

Data show that from the official flagship store "brand lighting shop long", in which 10 lighting brands, more than 5 years of the brand has 3, accounted for 30%; less than 5 years and set up shop long unknown brand 7, accounting for 70%. In the investigation of lighting brand shop, when the length of 3 brands of more than 5 years are: OPPLE lighting, PHILPS lighting 7 years 5 years 5 years, NVC, the OPPLE lighting electricity supplier in the field of "seniority". So, OPPLE lighting in one fell swoop in 2014 double eleven gains of $94 million 430 thousand, ranking the forefront of the building materials industry, it is not surprising.

In addition, compared to Tmall's home brand found, clothing, cosmetics, food and other brands settled in the overall time of the Tmall early, the majority of the brand shop for more than 7 years. Compared to clothing, shoes, bags, beauty and other public brands, lighting brand settled and operating Tmall flagship store overall late. As to the mass consumer goods mainly appliances PHILPS official flagship store shop for 8 years, and the lighting products of PHILPS lighting flagship store opening time is 5 years, compared with the "mass consumer appliances shop" in late 3 years.

From the official flagship store lighting brand concern number, the major lighting brand store data is not small. In the research of the 10 lighting brands, PHILPS lighting topped the list, the number of shops concerned was 762474, and the data is still rising slightly. After PHILPS lighting is concerned about the number of 405202 U.S. lighting, compared with the number of people concerned about the low of more than 360 thousand of PHILPS. As OPPLE and NVC lighting performance of domestic famous brand is also good, the number of concerns were 101255 and 30689, significantly ahead of other brands of lighting industry.

It is worth noting that Wright photoelectric, OSRAM lighting, Topstar lighting, PAK brand strength is also in the lighting industry, the electricity supplier in the field of spare no effort to catch up, to maintain a high visibility. It is understood that the snow Wright photoelectric professional UV disinfection products, for its shops to get a lot of attention, and maintain a high flow".

The research of "DSR": good is and dynamic store

In the face of increasingly fierce competition in the electricity supplier, the brand in order to obtain long-term development in the Tmall platform, continue to maintain and maintain a good store dynamics, has its own shop features become increasingly important. DSR refers to the description, service, logistics service three aspects, these three aspects of the dynamic quality score can reflect the real-time brand stores, which also requires the brands of product quality, sales service, logistics services and other aspects of attention and promotion.

10 home lighting brand stores the statistical research of the dynamic data display, description, service, logistics services in three areas are higher than the same industry brand has 4, accounting for 40%; three shop dynamic data compared with the same industry flat brand has 2, accounting for 20%; the store dynamic data in lower than the same industry brand accounted for 40%, among them, the store dynamic data was lower than the same industry accounted for 20% of the total brand brand research.

In the "description", nationstar 66% higher compared with the same industry, ranked first in the investigation of brand; after nationstar and keep higher values is Wright photoelectric, beautiful lighting and lighting Jiamei, respectively 42.96%, 40.54% and 35.23%. As a well-known domestic brand OPPLE lighting, PAK lighting, PHILPS lighting, OSRAM lighting and NVC, despite its product sales and the number of attention at a high level, but in the dynamic score but still needs to be strengthened. According to the electricity supplier professionals to explain, or with the larger sales of the brand, it is inevitable that there are many factors affecting the store to reduce the dynamic score.

Compared with the description of the match score, in the service attitude and logistics level, the major brands have a gap. In the logistics services, with the industry compared to the lower lighting brands have 4; in the service attitude, compared with the same industry, there are more than 2 lighting brands. The reason, the lighting products in the logistics and transport is easy to damage, there is a great inconvenience, coupled with some of the brand for customer service training, sales and service, etc., so the lower the score is inevitable.

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