OSRAM 14 billion 700 million spin off assets combined with IDG bid Linsen lighting

In May 27th, one of the two major international lighting industry giant PHILPS, spun out of PHILPS lighting in Holland listed on the Amsterdam stock exchange. During the same period, another giant OSRAM, the company's external notice of its general lighting subsidiary will be officially split in July 1st, involving revenue reached 14 billion 700 million yuan.

The number of domestic LED companies are eager for a fight. The world's top ten Limited by Share Ltd (hereinafter referred to as "Rawlinson M.L.S.") in which.

Ten days ago, "on the company agreed to participate in the bidding consortium to OSRAMLichtAG (hereinafter referred to as" OSRAM ") submitted a legally binding tender bill" will consider and adopt the board of directors in rawlinson. The same day, M.L.S. another announcement, will invest 500 million yuan and the number of harmonious Hao Investment Management (Beijing) Co., Ltd. (hereinafter referred to as "harmonious Ho" partnership). Mu Linsen, executive general manager, told reporters that this time the purpose of cooperation, through the fund and other capital operation, the acquisition of LED industry quality assets, and not limited to a project in the.

Wood wood acquisition of OSRAM lighting business partners in the last year to invest in the world's first 132 international capital IDG. For the industry crazy pass this news, Lin Jiliang to reporters to be confirmed, and the number of harmony mentioned above is also the capital of the company IDG.

With the international well-known fund IDG interact frequently, and actively acquire revenues of 15 billion yuan in the international giant assets, why is the M.L.S.?

Nanfang Daily reporter Tan Suling

Not a snake swallow"

In the evening of May 16th, No. 1 Avenue Xiaolan Linsen building, Linsen chairman Sun Qinghuan and 6 other Directors voted in the 5 floor conference room.

In fact, as early as last November 7th, M.L.S. announced will participate in the bid for OSRAM part of the lighting business assets. But then, for a period of time after the acquisition of Tomlinson did not disclose more information. This is obviously accelerated the pace of acquisition.

May 17th announcement immediately announced. In order to promote the process of internationalization, and improve the LED (light emitting diode) industry strategic layout, and composition of bidding decision Linsen consortium partners involved in the acquisition of OSRAM, part of the lighting business assets bid, submit a legally binding bid to OSRAM, and agreed to grant President Sun Qinghuan signed the tender and other related transactions of the legal documents.

Public information, as one of the world's top two lighting companies, OSRAM, headquartered in Munich, Germany, and PHILPS par, are the world's largest source of light. Compared to OSRAM, Linsen LED lighting is currently in the industry ranked slightly lower, industry advantage will focus on industry midstream packaging market.

This time the bid, it is inevitable for the industry to consider the case of Chinese enterprises reverse acquisition of international giants. For example, when the first machine tool plant in Beijing to acquire the German branch of the castle, and finally the Chinese funded enterprises to obtain the relevant technology, the German company is the acquisition of Chinese enterprises marketing channels and marketing.

Moreover, OSRAM's bid to divest assets is very fierce. In addition to MLS and other large enterprises, as well as Elec-Tech bid.

So why our confidence?

"I believe that the completion of bid and impact on OSRAM and 1+1> will definitely Rawlinson

2. "Lin Chi Lian for bidding purpose is very clear, he said, OSRAM as the world's second largest lighting company has excellent industrial advantages, brand image and marketing channels, is the largest global provider of Linsen low power white LED market, the combination of two will play a great synergistic effect.

Public information inquiries from reporters learned that OSRAM business mainly consists of 5 parts: CLB (traditional lighting and ballast), LLS (LED, L&S and lamp system) (lamps and solutions), SL (special lighting, automotive lamp) and OS (Opto Semiconductors, LED chip and devices). With the shrinking of traditional LED lighting market, OSRAM's traditional lighting business has a clear downward trend. June 2015, OSRAM board of supervisors approved its spin off channel business plan, the spin off mainly includes CLB, LLS two parts.

The surface looks like a bit of "snake like" reverse takeover. The reality is not so.

Wood wood last year's annual report, the main business of 80% from LampLED (LED) and SMDLED (table type LED), the company's gross profit margin of more than 20%. According to financial data show that nearly four years of MLS SMDLED product revenue was 600 million yuan, 1 billion 298 million yuan and 2 billion 79 million yuan, 2 billion 234 million yuan, LED product revenue was 168 million yuan, 279 million yuan and 591 million yuan, 576 million yuan.

"SMD is the mainstream of the world's ordinary lighting products, this piece of us is the world's largest, in China White SMDLED we also occupy almost 50% of the market share, this is a very powerful part of us. So this advantage in the future in this field, the bid will be completed to generate a very large OSRAM support. Lin believes that the completion of the bid, OSRAM will actually enhance the LED business and technology in order to get a better profit space. And have global brands covering 150 countries and sales channels of OSRAM, provides a good "access to the sea for the rapid scale expansion of rawlinson".

14 billion 700 million yuan behind the industrial layout

Than the snake swallow like discussion more intense, but also in the acquisition of the project revenue amount - nearly 150 yuan