OSRAM CEO annual summary interview, want to know all here!

2016 is an extraordinary year for OSRAM and SIEMENS of the dispute, the change of the board of directors, the Ju Linjian chip factory, sale light business and a series of decisions caused great concern in the industry and a lot of conjecture. Recently, OSRAM CEO Olaf Dr. Berlien will answer questions related to analysts, employees and consumers.

The OSRAM CEO Olaf Berlien Dr.

Morgan stock analyst Lucie A. Carrier: you have been in OSRAM for nearly two years of CEO, you are in what way to further enhance the interests of shareholders?

OSRAM CEO Olaf Dr. Berlien: over the past 2 years, we have successfully made the most important strategic change in the company's development process. This year is our second consecutive year of record, we put OSRAM back on the track of sustained growth. To achieve this goal, we put forward the diamond Innovation Program (Diamond Program) and growth plan over the past year. At the same time, we split the light source business and the sale, in a very short period of time to start and operate the light source business based on the annual income of 2 billion euros of large companies. Split the business now in Landes Vance (LEDVANCE) name of operations, OSRAM continued to retain its high-tech business. When we look at the operation of various departments, it is clear that our choice is successful. For example, the high-end LED business revenue growth of more than 10%. Therefore, the sale of light source business will accelerate the growth of OSRAM and get more profit.

German industry analyst Sebastian Growe of commercial banks: Although the photoelectric semiconductor business unit (OS) for OSRAM laid the industry positioning is very high and brought the attractive profits, especially in automotive / industrial application terminal market, but the general lighting (GI) continues to serious losses. In such circumstances, Malaysia still opened (Kulim) investment in the construction of LED chip factory, is not too risky?

OSRAM CEO Olaf Dr. Berlien: as with the sale of business investment in light, we also opened a factory in recent years a key strategic decision, we fully support this decision. Our facilities in Malaysia ensure our leading position in the LED market, and we are able to produce better quality products at a much lower cost than our competitors in asia. We are further exploring the general LED lighting market, is also becoming a leader in LED costs. At the same time, we continue to develop high-end LED business, invest in new technologies such as laser, and continue to expand our technical expertise. All this shows that OSRAM's development cannot do without the pillar, of course, essential development in on investment is also part of the company's. Innovation helps us to provide our customers with the highest quality products and also helps us to strengthen our market position.

Jeffrey Reilly:2016 of OSRAM stock analyst Peter is an extraordinary year with the controversy of SIEMENS, the change of the board of directors, in a series of chip plant decision. Will shareholders want a more stable 2017?

OSRAM CEO Olaf Berlien: there is no doubt that we did go through a period of turbulence. Lighting market is developing rapidly, if you do not move forward, it will lag behind. This is why we choose the group of bold and sustainable restructuring in order to achieve the 2020 "5.1.5" -- more than 5 billion euros in annual revenue, profit (EBITDA) reached 1 billion euros per share can earn about 5 euros. The good news is that the three pillar strategies and the diamond program provide a framework in which we can continue to grow until 2020.

LS SMK public department trainee Lisa Huber: how important is sustainability to you?

OSRAM CEO Olaf Berlien: as a leading provider of global lighting industry, based on our comprehensive strategic decision by the economic, environmental and social concept of the three pillars of sustainable development on the composition. All these provide an overall framework for our thoughts and actions. We attach great importance to environmental issues. First, OSRAM uses its own products to make a positive and effective contribution to environmental protection. Today, the energy consumption of intelligent lighting systems and modern lighting is a small part of the traditional lighting a few years ago. Another factor is the environmental awareness in our production process. In OSRAM, environmental management includes the sustainable use of energy, water, waste and chemicals, as well as emissions monitoring. The importance of sustainable strategy is also reflected in the behavior of investors, and they are more and more as a factor in the decision of investment. At this point our concepts have been successful, as we have repeatedly been included in the most important sustainability index, the Dow Jones Global Sustainability index.

Opto Semiconductors strategic marketing and planning / communications trainee Michaela Kupfer: in recent years, OSRAM has been linked to a certain extent with restructuring and uncertainty. What prompted me to follow OSRAM, trying to make sure that my first job was a permanent job?

OSRAM CEO Olaf Dr. Berlien: for us, efficiency itself is not the end, but in the rapidly changing lighting market to promote the development of the way. This is why we should not be limited to thinking; each sector should continue to profit. We firmly believe that only when a company is healthy and profitable, then it