OSRAM strategic transformation in the field of automotive lighting operation frequency

The day before, OSRAM was held in Beijing China will meet the media, media people from across the country gathered together. At the meeting, OSRAM Chinese president and CEO Gu Na (Gunnar Eberhardt) describes OSRAM exploration of "light" brand new concept, and put forward the OSRAM is to accelerate the transition to high-tech, intelligent lighting direction.

Long Gu Na speech

Long Gu Na and OSRAM business executives to answer a reporter's question

Since 2016, OSRAM sold LEDVANCE, its business sector is divided into three parts: the solution of photoelectric semiconductor, special lighting, lighting system. From 2017 earnings data, special lighting almost occupy the "half of the country, and automotive lighting and special lighting the largest business. Therefore, on the whole, a core business of automotive lighting is still OSRAM and "trump card".

Since OSRAM made the transition to high-tech, intelligent lighting and automotive lighting direction, still has a pivotal position, therefore, the overall strategic transformation of OSRAM from the core business of automotive lighting. To this end, Ledinside editors combed since 2017 OSRAM in the automotive field of some of the main action, clear the strategic transformation of OSRAM, to readers.

Automotive LED lighting gradually penetrate, broad market growth is good

From the industry trend, LED technology has gradually become the mainstream lighting technology because of its small size, energy saving and environmental protection, long life, high brightness, the permeability has also been improved, from the traditional halogen lamps to LED lighting has become the development trend of the industry.

From the size of the market, according to dramexchange LED Consulting Research Center (LEDinside) the latest "2018 LED" market supply and demand trends report shows that in 2017 the automotive LED market value of $2 billion 817 million, LEDinside estimated in 2018 will grow 12.45%, the growing strength of the strongest headlights, fog lights, vehicle panel, so the broad market, growth good.

From the policy perspective, in recent years in the world to deal with energy and environmental pressures, the development of new energy vehicles is the trend of the development of the global auto industry strong momentum, will continue to promote the growth of LED automotive lighting.

Therefore, in the future for a long time, in the global range, vehicle LED broad market, growth is good, the profit trend there is still much room for growth. In this area, and the huge market potential of OSRAM mining.

The OSRAM three big move, expanding automotive lighting lead

1. integration of resources, focus on automotive lighting: in August 2017, OSRAM invested tens of millions of euros, the acquisition of Canada laser radar company 25.1% stake in LeddarTech, a move to further enhance the status of OSRAM in the field of automatic driving; in November, OSRAM announced a joint venture with Continental auto parts manufacturers, OSRAM light source, while Continental provides the control system. The aim is to provide specifically for headlight and taillight applications of innovative lighting solutions, complementary advantages, powerful alliances, product to market quickly, and occupy the initiative.

2. new intelligent vehicle technology, play technology show: shortly after the end of 2018 before the CES International Consumer Electronics Show, OSRAM unveiled its implementation for laser technology, plays an important role in automatic driving in LiDAR advanced driver assistance system of the infrared technology, can make a warning on the road obstacle the intelligent headlights, detect driver emergency health biological monitoring technology. During the period of 2018 CES, OSRAM jointly launched Rinspeed Snap automatic driving concept car, solve through a variety of LED, laser and photoelectric sensing scheme, redefining the driving experience.

3. improve product performance and reduce price: in recent years, OSRAM gradually tend to offer more affordable (affordable) lighting scheme for vehicles, especially LED semiconductor devices, properties of products every year to continue to advance, so the cost is decreased clearly, LED car lighting will have the opportunity to spread to all levels of automobile.

Good financial performance confirms the transformation of initial success, the future development prospects can be expected

The success of enterprise transformation, financial performance is a very important indicator". According to OSRAM announced 2017 earnings, its revenue growth over last year more than 8%, more than 4 billion euros. 16.8% (EBITDA) 6%6.95 Have to say, good financial performance confirms the OSRAM transition to high-tech enterprises is a successful decision.

Give up in general lighting business, now, OSRAM has more focus on three strategic pillars, will focus more on high-end lighting field. Dr. Olaf said before OSRAM CEO Berlien, "lighting the rapid development of the market, if you don't step forward, you will fall behind." A strong sense of crisis, achieve the company's strategy of substantial transformation, focusing on high-tech fields have a good development foreground, created OSRAM is always in the global lighting and technology leader.

"Don't forget the heart, struggling to move forward". As a company with over one hundred and ten years of history, OSRAM, always diligently strive after innovative lighting unlimited potential, never stop exploring light. We look forward to OSRAM can not forget the early heart, a mission, to continue to explore innovative lighting technology, continue to lead the future first-line lighting, provide more high-quality technology products for the consumer. (text: LEDinside/James)

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