On the development opportunity of Wuning lighting industry

For a period of time, with the increasingly obvious signal state regulation of the real estate industry, coupled with the changes in global economic environment, energy prices, government and industry will soon introduce new policies and new industry standards, the lighting industry undoubtedly ushered in new opportunities for development.

The real estate industry is a pillar industry of the national economy, but also an important indicator of national economic development. The quality of real estate development is not only directly related to the national economy and the people's livelihood, but also led to a lot of lighting industry, such as the development of related industries. According to statistics, in recent years, China's lighting industry annual sales of 200 billion yuan, of which about retail sales of about $80 billion, building decoration channel sales of about 120 billion yuan. Thus, the real estate industry has a great impact on the lighting business. It is in this context, more and more lighting companies began to choose to cooperate with the real estate business, to seek better business ideas, develop new marketing channels.

In 2008, the Ministry of housing and urban again issued a "notice on Further Strengthening the" residential decorative decoration management, clear requirements gradually cancelled blank Housing; national standard "residential performance evaluation of technical standards" will be "a fitting place" as the assessment level 3A residential veto index. In this series of policy guidance, real estate developers have begun to pay attention to refined decoration, and some real estate companies that no longer sell rough housing. Thus, in the next period of time, the blank room will be gradually reduced, refined decoration residential real estate development will become the trend. Refined decoration, the introduction of residential lighting companies, including home improvement, including building materials companies opened a new market, these companies are more significant changes in consumer groups than before. In the past for individual owners to sell products in the future of its sales target will also turn to developers. To this end, a lot of home improvement building materials brands began to adjust the marketing channels, and real estate developers or other building materials enterprises to form an alliance, in order to gain the opportunity to compete in the future. It is in this context, the lighting industry has sounded the clarion call of cross industry alliances.

If the real estate industry and the lighting industry alliance is a result of the policy, then the choice of lighting industry and real estate business is the market needs, the two mutually. First, the lighting industry and real estate business cooperation, lighting enterprises can bring stable sales. Although the supply price is lower than the market price, but due to the reduction of intermediate links, directly reduce the cost of marketing, and real estate enterprises to purchase lighting products stable; two is the lighting industry and real estate enterprise cooperation, for lighting the brand awareness of enterprises will have favorable effect. In the joint promotional activities, on the other side of the brand, brand awareness of lighting enterprises to extend and improve the effect; three is the lighting business and real estate enterprises, improve the quality of lighting products. Based on the needs of long-term cooperation, both sides will strive to maintain and improve the quality of their products, which is beneficial to the long-term development of both sides. Lighting enterprises and the real estate industry cooperation, can effectively use each other's channel advantage, brand influence, which will lead to a win-win situation.

Lighting industry in cooperation with the real estate business, Wuning will have the unique conditions and general industrial base unparalleled advantage. Wuning is the "China decoration town", Wuning was founded about 2000 home decoration company in the country's capital city and small city, there are more than one thousand only the Pearl River Delta region, the emergence of a large number of high quality decoration designers, engineers and technical workers, in China earth formed a team of about 100000 the Wuning army decoration". According to incomplete statistics, each decoration company in Wuning each year to recommend the purchase of lighting products to the owners of about 3000000 yuan, the country's 2000 Wuning decoration company recommended to the owners to purchase lighting products totaling more than $6 billion per year. We are expanding our horizons, open ideas, coordination between our county energy-saving lighting production enterprises and the people of Wuning and all over the country in the decoration company, forming a strong industry chain, to provide product sales across the country market sales network for my county energy-saving lighting companies.

China Building Decoration Association official said that in recent years, with the green, environmental protection and science and technology in all aspects of the demand, China Building Decoration Association of lighting appliances caused a high degree of attention. At present, the main problem in the research of lighting decoration is to think about how to cooperate closely with them. Our next step in the decoration industry and the best way to cross the times, is the starting point of the domestic building decoration and lighting business cooperation, but also the starting point of the union.

From the subtle relationship between the lighting industry, we should see the development opportunities and bright prospects of Wuning energy saving lighting industry.