Optimistic about the global LED outdoor lighting replacement tide, Wando enterprises began to cultivate overseas markets

Domestic LED outdoor lighting bidding a significant amount of growth in overseas markets out of public areas and high energy consumption of incandescent lamp lighting device also meets the time deadline at the end of last year, which provides an important opportunity for the lighting industry in Dongguan enterprises to open up overseas markets.

At present, some of the strength of the enterprises have begun to cultivate overseas market. A lot of people in charge of the company said that although the market is not a visible hand of the government to promote the overseas market, but the prospects are broad, the market environment is mature, back time is short, once they will taste the sweetness.

Overseas market demand

From a global perspective, the policy environment has become the main driving force for the development of LED lighting industry. But the overseas market is only a guiding policy and the association's initiative, whether to replace a large area depends on market behavior.

"Although the EU, the United States and other places to develop a timetable for the elimination of incandescent lamps, but can not do a large area like the replacement of domestic public areas in this way, so that the actual replacement of not much. "Dongguan Branch Lei photoelectric Co., Ltd. (hereinafter referred to as section Lei was"), the relevant person in charge of the marketing department said.

The European Union as early as March 2007, it developed a specific timetable to gradually eliminate waste energy, carbon dioxide emissions are relatively high. Requiring its member states to phase out incandescent light bulbs and other high energy consuming lighting devices for household, industrial and public use from 2009 to, and completely eliminate incandescent lamps by the end of 2012. The United States and Canada have proposed phasing out incandescent schedule, by the end of 2012 there are LED street lamp replacement program launched.

The official said that in 2012 and before, LED lighting products are still flawed, the price is relatively high, therefore, the overseas market or the price of the city without the state. With the advent of technology maturity in 2013 and the embodiment of the product cost, LED outdoor lighting replacement projects in the market under the guidance of the action started. Europe and the United States, Japan's awareness of energy conservation is stronger than the domestic, so the demand for overseas markets is very large. He said.

According to the latest market report, the global market research firm LEDinside published from 2013 to 2015, the global LED outdoor lighting outdoor lighting installed tide, 2013 global output will reach more than $2 billion 400 million, the annual growth rate will reach more than 46%.

Quality is king

"These are good signals for the business. Therefore, Lei Lei had to start at the end of foreign trade, began to cultivate overseas markets. "We are doing it step by step, which is the trend of the future market. "

As a benchmark for the industry, Dongguan, China Semiconductor Technology Co., Ltd. in 2011 to set up a subsidiary lighting, lighting products for the foreign trade market, the relevant responsible person said it was just beginning to build.

The analysis for the LED outdoor lighting market, the industry generally believe that overseas LED lighting on the market as the guidance, the market prospect will be broader, more attractive to enterprises, at present, is the market exploration period, but after training, the future will certainly have a leap period.

However, LED outdoor lighting products in the foreign entry threshold is very high, the quality, patent and standard certification for several months, at the same time, Dongguan enterprises also face fierce competition from PHILPS, OSRAM and other world-renowned LED lighting brand, but it can't stop Dongguan enterprises overseas market to cultivate.

Overseas market is more standardized and mature, the market order is good, although it is very difficult to get into the beginning, but once into the channel stability, rapid return, companies will soon taste the sweetness. An industry source said, the European Union and the United States imported products with high standards, technical standards for outdoor lighting involves more for Dongguan enterprises, we must strengthen their own internal strength, strict product quality, in order to break the export problem.