Our bid for OSRAM part of the lighting business optimism on the second quarter of next year

Our successful merger of OSRAM, will double brand coexist

Chinese LED manufacturers announced in November bid for OSRAM Linsen lighting business, our general manager Lin Jiliang said, now the two sides interact, in strengthening the supply chain integration and brand consensus, before and after the second quarter of 2016 is expected to have results.

Although in recent years, wood cut into the field of LED lighting, but good at achieving product price balance, but also to control costs, the current LED lighting market in China has a certain scale and brand awareness. But if you want to cross the overseas market, you need to help expand the size of the acquisition approach. OSRAM is a very good goal, especially in the international market, OSRAM lighting distribution channels in Europe, the market share of the first, while North America is the second.

Is the world's second largest lighting manufacturers. Lin Jiliang explained that the lighting market overseas, domestic brands accounted for is usually high, he is difficult to break into the Chinese manufacturers, if OSRAM and Linsen negotiated cooperation, will have a more complete supply chain integration, so that both sides of the market to overseas.

But in recent years, OSRAM lighting is facing a decline in traditional lighting business, such as incandescent, must rely on LED product performance, the current turnover barely maintained. But from the point of view of the number of shipments, which represents the rapid decline in the market share of OSRAM. Lin Jiliang said that the MLS will help OSRAM to control costs, and make the organization more flexible light, he explains, OSRAM has a good channel, brand and technical team, but the indoor lighting lamp and lamp as LED increased rapidly after 2012, OSRAM can not adapt to current transient LED lighting product life cycle. Lin Jiliang added that the previous product life cycle of about 5 years, is now about 9 months, while the previous 9 months, the product is usually still in the certification phase.

If the merger smoothly, have the opportunity to use the OSRAM brand rawlinson. When OSRAM lighting brands will coexist with rawlinson. In addition to the expansion plan of OSRAM in Malaysia, Lin Chi Lian general manager also said do not rule out seeking with OSRAM in the upstream part of the epitaxial wafer chip, such as cooperation, hope and OSRAM are in the middle and lower reaches of the integration, to create a complete industrial chain.

In the future, in addition to the OSRAM acquisition, the future direction of the acquisition of MLS will be added in the product line and the sea amplification for the acquisition of other enterprises the main direction, the MLS in the lighting market layout is more complete.

Our hands EPISTAR, work in India Market

In addition through acquisitions, also actively cultivate its own brand rawlinson. At the present stage and expand the overseas market in North America rawlinson. In addition to achieving good results in China and the North American market, wood wood actively explore emerging markets, such as India, the Middle East, russia. Especially for India lighting market development, forest and take crystal electric to set up a joint venture company, M.L.S. occupies 60% of the shares of shares accounted for 40% of the crystal electric. LED lighting market in India, the government is the biggest buyer, and every one to two months to open bid, the winning bidder must meet a certain revenue scale, production scale and manufacturing capabilities, and in the local production and assembly. At this stage, Linsen India company was the first LED packaging products to local lighting manufacturers, and look forward to further cooperation opportunities in the future. As for the Middle East market, Mu Linsen is the only company China Middle East Lighting Association, Lin Chi Lian said, expected 2016 revenue increase, in part from the layout of the market in Iran this year. The long-term outlook, Lin Chi Lian general manager issued magniloquence, target three years hope Linsen lighting brand revenue scale will be able to catch up with the package business.

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