PHILPS, more than ten enterprises NVC lift price war

Price war is a double-edged sword, on the one hand, to meet the market at low prices, reduce profits and reduce the quality of the final payment by the consumer, on the other hand, forced enterprise innovation, optimize the product. The second half of the year, the price war will continue to "fight", but have bottomed out, prices fell more and more small space. Some small and medium enterprises in the price war may be shuffle, with the lighting industry will gradually tend to rational development. Take a look at what companies have triggered a price war.

PHILPS

PHILPS from August 20th onwards, 6.5W's LED bulbs to kill more than 30 percent off, the original price of $249 to sell $169. Earlier, PHILPS's T5, T8 lamp has begun to buy 10 gifts of 3, or even buy a gift of 1 of the promotional activities of the "1"! According to Xiamen's largest PHILPS lighting one of the agents of bright lighting Mita person in charge of the promotion period, T5, T8 sales more than doubled last month. In addition, PHILPS in May in the North American market, the introduction of 2 bulbs $5 price, causing the industry shock. In the North American market 2 $5 terminal price, minus stores and brand profits, 60 watt LED bulb of the ex factory price of 1.5 U.S. dollars each, the price of supply chain is not to do, the market price war will continue.

Comment: as indicators of LED lighting manufacturers, PHILPS generous price promotions in the civil action field of lighting "ripple", some people cheered, such promotions can significantly promote LED lighting, also there are concerns that PHILPS's goal is to guide the price, for market share, do not follow up the factory brand will face market share loss dilemma.

Two, GE

In PHILPS drive, GE in June also launched the GE Bright Stik LED, not only the appearance of "super pop", and ultra low cost, a pack of three for only $10, or a $3.33, but GE said there is not a single sales plan.

Comments: $10 can buy a pack of three Bright Stik LED is really impressive. GE Bright LED and its major competitors - the price of $five PHILPS equivalent 60WLED, compared to the efficiency and brightness of a little worse.

Three, CREE

In May 27th, CREE announced its replacement of the BR30 LED9W 75W light price, from the original $20 to $15, the new second generation light bulb will be only $10, and the other version of the K. bulb is only $11. More competitive than PHILPS SlimStyle BR30 LED price.

Comments: the bulb 9 watts of light emitted by the, equivalent to 65W incandescent bulbs, compared to the annual energy consumption of $7.8 incandescent bulbs LED bulbs cost only $1. The second generation version of the bulb Cree uses improved LED, reducing the number of LED, but with the same brightness. However, a reduction in warranty period, the previous version of the 10 year changed to a period of five years, which may indicate that Cree subtle strategic change, from a long-term value proposition to a more emphasis on the attractiveness of the previous.

Four, OPPLE lighting

Not long ago, a price notice single circulation in a number of WeChat group, OPPLE lighting strong attack in the second half, for LEDT8 glass tube category, the impact of the cost of loss of strength to the terminal market. In the price notice on the list to see, OPPLE lighting also posted a product price and other information forms. Table data show: OPPLE lighting corresponding products to 9.90 yuan per unit. As early as 4, May, OPPLE lighting on the release of the wind, the price of the hardware channels for the introduction of the price of $9.9 1.2M LED T8. From the OPPLE lighting dealers learned that the lamp 9.9 yuan is a dealer of argument, and needs 500 thousand pcs..

Comments: for LEDT8 lamp products, positioning OPPLE lighting is all channels of tradable products, OPPLE lighting will give dealers wholesale distribution channels to open all channels (retail channels may close the authority). OPPLE lighting in the home lighting higher profit, but like bulb, lamp and other light source products are not its strengths. The price may be involved in the low-end market.

Five, FSL

FSL 1.2m T8 integration is reduced to 13.8 yuan, sales soared in May this year, only in Xiamen, a dealer stores, sales exceeded 10000 / month, this is only the 15 day period of sales! Subsequently, FSL in mid May issued a price adjustment notice, 1.2M LED T8 glass tube, the price adjusted from 13.5 yuan to 9.98 yuan. Orders up to 3 thousand or more to get.

Comments: after the sale of products, as well as the follow-up of the sale, as well as the maintenance of customer relationships, which is invisible to the Buddha as an asset, can continue to create profit factor. In other words, the sale of these 10000 T8, followed by the market as the Buddha has mastered, followed by perhaps 20000, 30000!

Six, Linsen lighting

Start strong into the lighting field M.L.S. naturally will not miss this "10 yuan T8 tube" and "feast last year". In June, in the battle of the T8 detonated M.L.S. Sen's war broke out, this is to promote himself and began to promote the industry M.L.S. transition point. It is understood that the price of T8LED lamp Linsen lighting hit the lowest price of 8.8 yuan / A, 9.98 yuan more than 9.9 yuan / FSL / OPPLE lighting and a lower. Linsen lighting plastic and glass materials are aluminum tube two. Which glass material orders up to ten thousand or more, according to the wholesale price of energy-saving transformation of 9 yuan / branch to the goods. Our think, T8 lamp only this war will be the tipping point, and in order to open up the rapid popularity of LED Rawlinson last mile fight