PHILPS Japan: the Japanese market popularity of smart lighting will take time

Affected by the earthquake caused by the lack of electricity in Japan, the Japanese LED lighting market this year, the rapid rise. LED lighting sales rapidly, and the average price of 30 thousand yen or more expensive suction dome light also increase the amount of supply, in October 2011 accounted for the entire ceiling lamps Market 56% (GfK Marketing Services Japan survey data). What will happen to the Japanese lighting market in the future? The day before, the reporter interviewed in August 2011 announced in Japan office and residential lighting market PHILPS electronics Japan lighting business minister shore and Ji, please him from the European lighting manufacturers perspective to predict the prospect of Japan's lighting market environment.

Philips Lighting Company -- Holland for those pushing to improve the quality of life for city lighting, launched the "city.people.light (city residents - - the lights)" award, launched the "intelligent" lighting the work of enlightenment.

Shore and Ji: city.people.light award was established in 2002, 2003 the first award. 2011 there are 24 cases finalists, Jinze City Lighting ranked third. This is the first time the Japanese city to enter the top three. Recently, LED as the light source of the lighting equipment is increasing, and the case of Jinze is a large number of small metal halide lamp (CDM lamp). The concept of lighting design and lighting is well received.

Intelligent lighting in order to enjoy the fun of lighting, enrich people's lives, create a good security environment, as the goal, focus on human centered. If the theme is the widespread use of low power consumption and high control of LED lighting, in order to reduce the power consumption of the entire block, it can not be called intelligent lighting.

Whether it is used in residential or on the street, we have the same view of intelligent lighting. Because enjoy, optimize the lighting does not belong to what is the place. What is needed now is a solution that can be extended from residential to urban. In other words, first in the residential environment to build a small waste of the best lighting system, and then set up a block of this environment. If even the small environment can not be controlled, then the control of the environment is even worse. Although the size of the network sometimes need to control, but in terms of creating the best environment, there is no difference between the two.

Compared with Europe and other places, Japan may be difficult to promote the whole block of large-scale intelligent lighting. However, if you take the above scalable solutions, first in the residential environment, such as trying to build an intelligent lighting, the accumulation of experience, it can achieve the environment, that is, the size of the entire block of intelligent lighting.

After the earthquake, the Japanese people to enhance awareness of electricity, changing the case of lighting continues to increase.

Kishi Kazuki: affected by the earthquake in East Japan with little impact on the West Japan, the situation is very different. In the east of Japan, it is possible to reduce the density of the ceiling lamp and to reduce the amount of light, while western Japan is rare.

It can be said that Japan's lighting is too bright. And now by the lack of electricity, people's consciousness began to change, as long as the brightness to meet the needs of the line. Especially in the east of Japan, the awareness of enterprises and consumers are changing, our company to participate in the lighting project, there are customer requirements, moderate brightness, as long as it does not interfere with the business can be". From the store point of view, no matter what the place before, whether it is selling, corridors, bathrooms or car parks, are brightly lit. In the past, the Japanese generally regarded light as air and water. And in the future will be different, according to the location of the appropriate brightness requirements will be more and more.

However, there is also a need to re-examine the place. The lack of resistance in the east of Japan, the lack of electricity, in all places to reduce the intensity of the strong sense of light. But considering the needs of the city night landscape, rich people who used to place the mood without deliberately saving, should be equipped with adequate lighting, and other places to reduce the brightness, that is to say to do more or less. Overseas, the degree of relaxation is very strong sense of lighting.

If there is a degree of relaxation as one of the characteristics of intelligent lighting, then by the lack of power of intelligent lighting will be in Japan, the rapid spread of it?

Shore and discipline: the idea of intelligent lighting to spread in Japan, I'm afraid it will take some time. Japan's smart lighting is only a "power saving" means. It is not too high to say that it is used to provide people with enjoyment and improve the city's charm. At the same time to improve the function of the realization of energy saving, only to achieve such a comprehensive level, is the intelligent lighting.

Although it still takes time to spread, but feel the enjoyment of lighting fun in raising awareness. A manufacturer in the television advertising to promote LED lighting dimming, toning function can improve the quality of life, which can be seen as dimming, color as an added value trend. After the earthquake, the rapid spread of LED lighting in japan. It can be said that with the popularity of the promotion, consumers will find the benefits of appropriate lighting and lighting fun from LED lighting.

Lighting market has a strong regional. However, some people think that with the popularity of LED lighting, so far the pattern will change. PHILPS also to the Japanese market in overseas sales of LED lighting. In the gradual change in the concept of lighting in Japan, PHILPS will be how to sell products?

Shore and Ji: I feel, with the 2011 LED lighting to become popular, Japan