PHILPS SONY stand down rear three camps changed the pattern of hegemony

4 months ago, PHILPS had to "market share is too small" on the grounds that exit silicon rear projection (LCOS RPTV) market. Today, the trip PHILPS place but stood SONY. Reporters yesterday from SONY China company confirmed that SONY has made a major breakthrough in the silicon crystal rear projection, the product listing timetable has been scheduled.

SONY breakthrough PHILPS brought haze swept away defeat, while China has just stable high-end color TV hegemony pattern also re tilt.

PHILPS SONY stand down

Spring Festival, Japan's electronics industry authority website BP network will hang out information provided by SONY, said SONY will launch the first support 1080P in Japan (resolution 1920 x 1080, 2 million 70 thousand pixel high-definition display) silicon projection standard. This is the first time since November 2002, more than two years after the introduction of SONY silicon crystal rear projection. The Japanese companies JVC and MITSUBISHI, is expected in 2005 will also be launched in the Japanese market silicon crystal rear projection.

SONY China yesterday the company provides information, SONY will launch the silicon rear projection is 70 inches, is expected in mid March listing. Japanese market price of about 130 thousand yuan, slightly lower in the U.S. market price, or about RMB 107 thousand yuan.

SONY launched the definition of silicon projection of up to 2 million 70 thousand pixels, it is a great breakthrough in the rear projection market. In early October 2004, the main contributor to global silicon rear projection TV PHILPS, just because the market share is not ideal announced to withdraw from the market. Followed by PHILPS, the chip giant Intel also announced that it will postpone the release of silicon wafer rear projection. As PHILPS and Intel in China's color TV enterprises have a wide range of partners, the two giants frustrated, so that China's color TV enterprises greatly affected.

In early 2004, PHILPS has combined China Video Industry Association and more than 20 Chinese enterprises set up LCOS industry alliance ", expects to start a silicon rear projection TV market in China. PHILPS's real intention is to promote the production of China's color TV enterprises, the production of silicon rear projection chip, and by the Chinese enterprises for the production of the core components of rear projection machine. SKYWORTH, Changhong, Konka and other major domestic color TV enterprises are involved in the alliance. In the beginning of 2004 to enter the silicon back projection chip market Intel, in the Chinese market and TCL and SKYWORTH to cooperate closely. Intel postponed after the release of silicon crystal rear projection chip, TCL group, the president of the media division Shi Wanwen has revealed that TCL also shelved the development of silicon rear projection, production.

Changed the pattern of the three camps

Sonishan not because of the high price of silicon into the rear Chinese market schedule, but the news is still in the Chinese product launch color TV enterprises aroused great concern in the market structure is also brewing dark change.

As traditional projection products, the current high-end rear projection is divided into three camps: light display (DLP) projection by the TI exclusive control chip, the camp color TV enterprises mainly for South Korea, China TV companies, such as Samsung, LG, SKYWORTH, TCL and other Japanese companies, rarely involved in. LCD (LCD) rear projection core technology mastered by SONY and EPSON, the camp to the Japanese color TV enterprises. The silicon core technology by PHILPS, JVC, SONY, China and Japan have small batch production of color TV enterprises. This time SONY made a major breakthrough in the crystalline silicon rear projection, no doubt swept away the haze of PHILPS to bring the market.

Group according to TCL multimedia business division president Shi Wanwen introduced the three camps at present in the market the most recognized Chinese or DLP, LCD rear projection and back projection has become the mainstream of silicon. Domestic brand 50 inch silicon rear projection price of about $30 thousand, mainly used in the education market. Once the silicon crystal rear projection in the technical breakthrough, by a large number of color TV manufacturers to reduce production costs, I believe there will be a home market, after all, silicon crystal rear projection is very high definition.

Wan history revealed that all the high-end rear projection bulb are generally faced with the problem of short service life. But TCL is working with Thomson joint research and development of a cold light bulb, after the success of the lamp life will be doubled.

In the general manager of Konka Group multimedia division Kuang Yubin, silicon rear projection is only a matter of time before the selection of Chinese color TV enterprises. China's color TV enterprises are still facing the problem of inadequate technology, once the global market trend is stable, China's color TV enterprises can quickly enter the market.

Although vice chairman of SKYWORTH group board of directors Zhang Xuebin said in an interview, cautious on silicon projection. But the reporter learned from SKYWORTH internal, SKYWORTH in recent years has been in the actual production of small silicon rear projection. In December 2004, SKYWORTH group silicon projection project was listed as the Ministry of information industry electronic information industry development fund project, receive 2 million yuan reward research funding. In the domestic education market, SKYWORTH silicon rear projection share is said to have obvious advantages.

SKYWORTH internal executives said, 2004 SKYWORTH EPSON alliance, obtained great progress in LCD rear projection technology, which has laid a certain accumulation of technology for silicon projection.

Tablet from potential threats

SONY launched 70 inch silicon rear projection, the current TV market in Chinese just "blowout" plasma and LCD flat-panel TVs face potential threat. Although in the flat-panel TV and rear projection confrontation, the former shirupozhu.

Beijing Suning Electric black manager Wang Jun believes that the current domestic 43, 44 inch DLP is priced at about 12 thousand yuan, while the domestic 42 inch plasma price is 15 thousand yuan in the left