PHILPS lighting executives: "seize business opportunities, heavy talent" to build regional headquarters in Chengdu

It's about 40 minutes drive west from downtown Chengdu, the western part of Chengdu hi tech development zone. Here gathered a lot of high-end industries, attracted many well-known enterprises at home and abroad, PHILPS is one of them.

In 2013, PHILPS, the world's most advanced and Asia's largest LED professional lighting demonstration park, was officially completed in the West Zone of Chengdu hi tech zone.

"I came to Sichuan for the first time in 1992, when I was on a business trip from Guangzhou. I had to stay in Chengdu for a week because I couldn't get a return ticket." PHILPS lighting Greater China market leader Shen Xiaohui admitted that at that time Chengdu, left him more impression is "leisurely"". And now, every time we come, the city develops fast, it always brings him new experiences and feelings. As has been relying on maritime "Chengdu made" LED professional lamps, and now ride Rong Ou high-speed rail, all the way to West Europe, lighting up the world.

Shen Xiaohui, head of marketing, Greater China, PHILPS lighting

From the first to the last, there is always a new feeling

In 1992, Shen Xiaohui came to Chengdu for the first time.

"At that time, Chengdu gave me the deepest impression of being laid back. In contrast, commercial, transportation and other aspects are not particularly developed, and the coastal developed areas still have a gap." Remembering the past, Shen Xiaohui felt a lot of emotion.

At that time, Chengdu is opening the sugar reception, because merchants gathered, Shen Xiaohui and colleagues to buy a ticket back to Guangzhou, had to stay in Chengdu for a week, "the days I went to go shopping, go to drink tea, truly appreciate the leisure in Chengdu."

For many years now, Shen Xiaohui often comes to Chengdu because of his need for work. "Every time he comes, he has new feelings," he admits. Now, look at Chengdu, the bones of leisure has not changed, people live and work in peace and contentment of life has not changed; on the other hand, commercial development is very rapid, transportation in all directions. "Come again today. I can't feel the difference between Chengdu and the coastal areas.". The construction of the city has shown a flourishing posture."

Value policies and talents, world-class demonstration park settled in Sichuan

In early 2011, PHILPS announced plans to build a "local market" strategy in addition to Holland and the United States, and Chengdu became an important component of the strategic landscape. In the same year, PHILPS established its second regional headquarters in Chengdu hi tech Development Zone, and invested in the construction of the world's most advanced LED professional lighting demonstration park.

There were many factors for choosing to settle in Sichuan, of which the government's support and the rich human resources were the most important reasons." Shen Xiaohui said that many foreign companies to enter China, often choose coastal areas. But PHILPS saw the government's support for the west development and saw the enormous potential of the western region. "The more investment we put into Sichuan, the more likely it will be to make a bigger return," the fact proves."

At the same time, the lighting industry, like many other industries, is now basically competing for talent. Shen Xiaohui said, "the traditional lighting is updated every few years, and now the lighting will have to be updated for half a year.". Therefore, manufacturers are more innovative competition and R & D capabilities, which will play a key role in talent. Sichuan's rich human resources provide support for our research and development."

Take Chengdu Europe Express, "Chengdu made", grab grab unlimited business opportunities

Today, the cumulative investment of 10 million euros demonstration park, month sales of 200 thousand sets of LED professional lamps.

"Sales coverage is clearly not just the Chinese market.". Starting from the Chengdu has been covered to the west, to the PHILPS headquarters in Holland, almost all professional lighting this line is provided by Chengdu, visible Chengdu has become the global production base of PHILPS." Shen Xiaohui said, by the end of 2016, Jakarta deployed PHILPS intelligent interconnection network installation of the world's largest LED lights, 90000 lights all the routine transformation by the Chengdu production and supply.

And what makes Shen Xiaohui sigh more is, the opening of Rong Ou express rail, greatly shorten the space distance and transportation time.

"In the past, these lamps had to be shipped from Chengdu to Shanghai and then to sea to Europe and Western asia. The journey will take about a month. And the opening of the European express, from Chengdu loading, less than 10 days to arrive in Holland, Rotterdam." Shen Xiaohui said, LED era, time is an important consideration. All the links are to be fast, even faster delivery, or will be bungled opportunities. If the original policy and talent are attractive, then "traffic" has become an important factor in the layout of enterprises in Sichuan.

Increase R & D investment, the future of cutting-edge technology from Sichuan

Once, PHILPS brought the world's top production and display to Sichuan; in the near future, cutting-edge research and development will come from here.

"Increasing investment in Chengdu has been put on the agenda.". In the future, we plan to settle some of the R & D, especially the most cutting-edge research and development, to Chengdu." Shen Xiaohui said that PHILPS's traditional R & D is at the Holland headquarters, while LED's R & D is in china. At present, more than 90% of LED R & D is in china. "With the increasing proportion of professional lighting, involving streetlights, smart buildings, smart cities, etc., this part of the R & D requirements than the traditional LED research and development is higher. So far, it's part of the plan to leave this part of the research and development in Chengdu. Chengdu will also be a PHILPS factory, research and development and display in one