PHILPS lighting renamed keanos deep fly "antecedents and consequences"

In the era of development, progress in technology, traditional LED lighting can not meet the demands of the new times. The survival of the fittest, the survival of the fittest, so companies continue to seek innovation to keep up with the pace of social development. Among them, the transformation has become the choice of many enterprises, and to some extent, owners for the enterprise to make the "change" has decided to pay more attention to the It is quite common for them, is the reason of enterprise transformation and the resulting impact.

The era of things for a new definition of the light be renamed the opportunity

For business transformation, technological change, development and transition from traditional lighting to LED lighting and intelligent interconnection lighting, PHILPS lighting is the best. As a company with more than 127 year history of the company, PHILPS lighting innovation journey never stop. In March 16, 2018, PHILPS lighting announced that the company will be renamed Signify, and continue to use PHILPS as a brand, this important measure marks the PHILPS lighting transformation journey one step further.

The development of LED technology and intelligent Internet technology, gives a new definition of the light, PHILPS lighting of light has made a new interpretation, that light has become a kind of intelligent language, connection and transmission of information, and decided the company changed its name to Signify, to express the new understanding and development of the company's future position light.

For the first time in May 16th, Signify announced that the company Chinese called keanos fly. On the one hand, keanos fly is Signify. On the other hand, these three words have different meanings. Xin, as the rising sun, but also with the innovation of the "new" homophonic; Nobel is keanos, fly to the customers, consumers, partners and China market commitment; fly with PHILPS lighting flying, represents the inheritance and development of.

In general, Xin, Nobel, flying three words given meaning brand more rich, embodies the long history of the company such as the rising sun, timeless, and always adhering to the concept of innovation, commitment to China market, achieve leap development in Internet era.

Lighting enterprises to build the Internet of things era, hold on China market commitment

In animal networking intelligent lighting on the road of development, Xin Nuofei has been in a leading position, with the launch of the name, location of keanos flying from the global lighting industry leading enterprises gradually to lighting enterprise networking era, based on the company to continue the tradition of leadership position in the global lighting industry.,. The force for innovation and breakthrough in new areas.

It is worth noting that keanos flew hundreds of years in the system and service achievements successfully paved the way in the development of intelligent lighting, in this year's Frankfurt exhibition, Xin Nuofei announced that by 2020, we will provide Internet Options products worldwide, including light source and lamps products continue to Leading global lighting industry.

In the process of transition, Xin Nuofei has made many achievements. With the brand new Hwan, the company aims to achieve further development. In the era of things, healthy lighting and high-end commercial lighting has become a new blue ocean, after meeting the basic needs of lighting, people have more requirements for the sustainable development of lighting and light. Keanos fly in these areas are also playing a leading role, providing sustainable support for the global consumer lighting.

In May 16th, Chinese announced the name at the same time, Xin Nuofei also enabled by Internet to create new intelligent lighting technology in Greater China headquarters. On the one hand, the new people-oriented, provide high quality intelligent lighting, have a positive impact on the health of the staff, and improve work efficiency. On the other hand, intelligent building management, green and efficient, better allocation of resources, saving labor costs, but also fully embodies the sustainable development of resources. As the Internet era model lighting applications, the new building demonstrates the application of Internet technology of intelligent lighting in all kinds of space, fully embodies the people for lighting and green health building concept, to create "beyond the light, see" the innovation of office space.

In addition, in May 17th, to celebrate the UNESCO's first "international day light" (International Day of Light), Xin Nuofei announced the launch of the light in the world, the future glory "(Light for Better Learning) theme activities, lighting more than 90 schools. During the event, Xin Nuofei Foundation (Signify Foundation) will pass around the globe campus to provide high-quality lighting solutions, to carry out energy conservation and climate change as the theme of the course to help the less developed especially to improve the learning environment of electricity shortage in adolescents, providing more opportunities to learn. At present, keanos has lit China, including flying Indonesia, Uganda, Morocco and other countries in the multi campus, projects will be in the next year and gradually expand the scope of.

Since the China PHILPS brand to enter the market for nearly a century, the company established a wide sales network and channels, service China professional and consumer lighting market. From the point of view of turnover, keanos fly in the Chinese market turnover accounted for 8% of the global total. The future, Xin Nuofei will pay more attention to Chinese market, for through the implementation of mergers and acquisitions strategy, continue to increase in China market share, so as to further improve the market share of China.

Do not say. In May 14th, keanos fly and Shenzhen Lei Ming Technology Co., Ltd. signed a purchase agreement, the purchase of the Chinese city landscape and building facade lighting and control system manufacturers. Through this acquisition, keanos feichiang's high-end facade lighting products and systems to expand the development of the category, to further enhance its ability and cost-effective products in the product line on the leading position in the market, strengthen the city landscape lighting China huge and rapid growth of the.

In addition, Chinese keanos fly in 10000th sets of PHILPS CityTouch flex smart Internet lamp also has recently in the Pearl River Delta economic center city in Guangdong Shantou city to complete the installation. The deployment of intelligent interconnection lamp for remote control and fault detection by PHILPS CityTouch flex system, can be compatible with the wisdom of the city to the integration management platform, sharing the wisdom of the city information platform, embodies the overall advantages of Smart City networking management.

As you can see, Chinese huge market potential, B2C and B2B for keanos flies are important market. About B2C, keanos fly as early as three years ago in China market launched PHILPS show (Hue) personalized intelligent lighting products, will continue to strengthen in the future investment in Internet lighting. B2B, keanos flying in the stadiums, roads, government, office buildings and other places have been used many solutions of intelligent interconnection, the future will promote B2C and B2B go hand in hand, continue to provide products to meet customer requirements.

In the iterative environment, R & D investment is one of the important factors affecting the survival and development of enterprises. R & D keanos fly annual investment accounted for about 5% of the company's turnover, and renamed after keanos will improve research in intelligent Internet applications including the proportion of input, intelligent and Home Furnishing stadium, and road lighting system for large networking scenarios, the latter will account for a large proportion, which helps company Further transformation. In people-oriented lighting and wisdom of the city, the next wave of innovation as a driving force to achieve a qualitative leap.

The inheritance of PHILPS lighting excellent brand image, create a new era of more innovative products

The name given to a new meaning with a long history of the brand more rich brand, as the name suggests, representing keanos flying heritage PHILPS lighting brand in the minds of the consumers of the image, therefore, changed its name to the final consumer, has no direct effect. Xin Nuofei use PHILPS as a brand, means that consumers only through professional channels, the purchase is still the PHILPS brand lighting products.

After the name change, from the company level, keanos fly has a more clear positioning, the lighting business networking era, on the basis of ensuring product quality, committed to the development of intelligent products, commitment to customers, commitment to partners, more important is to stick to the China commitment from the consumer market; level Look, keanos will keep the spirit of innovation, to provide consumers with more in the era of things, with the sustainable development of innovative products. (the /LEDinside Janice)

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