PHILPS monitor off the total generation of Southern China ten years of marriage once broken

Profit under the weight of the flat channel is imperative

PHILPS Southern China total generation code display termination

August 25th, PHILPS computer monitors and peripherals division and the original Southern China agents west code company officially lifted the partnership. This is following the LG, AOC, BenQ and other front line display brands have replaced the total generation, another heavyweight display manufacturers to replace the channel.

Ten years of marriage once broken

In 1992, PHILPS monitors entered the Chinese mainland market. 1995, PHILPS signed a contract with the west, began to take the regional channel model of the total generation. Data show that by promoting professional distribution channels, from 1996 to 2000, PHILPS has been in domestic market toubajiaoyi. West code as a regional contribution to the total contribution made by PHILPS has been affirmed.

During the same period, SamSung monitor began to expand in the domestic market. The second half of 2000, domestic display market due to a sudden change in the situation, personnel changes, market making system stiffness, the introduction of new slow and other reasons, PHILPS display accounted for 4 years the first position in the market by Samsung in one fell swoop seized.

This year, PHILPS will display OEM business sold to AOC (AOC), the future of its own brand display business is quite interesting. August 25th, the reporter linked to the west code channel manager Li Jian, he confirmed that breaking up with PHILPS. Regional total architecture will break

PHILPS is the reason why the total code of the west to be called "expected" thing, because the display of profits, it is difficult to support the overall generation of regional channel architecture.

Display low profits in the industry has become a consensus. Take Guangdong Xinhuasheng and Western Guangzhou code, insiders said the company distribution monitor product profit is only 5 to 10 yuan. "More funds and low profit margins, do a few hundred million annual turnover, but little profit." Guangdong Xinhuasheng an official said.

In addition, according to the manufacturer's promotional activities, the market continues to introduce special models and low-end products, although the largest shipments of this strategy, but also to bring greater pressure on agents. Under the heavy pressure, the channel has reached the point of non flat can not be." Samsung display Southern China market official pointed out.