Pain and move forward with Apple's almost perverted supplier life and death

Titanium media news, abnormal quality requirements, coupled with supply chain management strict, doomed fate of atypical Apple suppliers, they bear the high strength of Apple's management, at the same time, but also full of gratitude, after all, so their own money, but also improve the.

According to informed sources, Apple has set up a code named Titan car team, and recruited hundreds of employees, ready to enter the field of automotive, iCar is ready to emerge. In fact, apple CEO Tim - Cook visited BMW core factory located in Leipzig as early as last year, learn how to produce electric cars like the BMW I3 series, and also talked about cooperation, but eventually settle a matter by leaving it unsettled.

This seems a heaven-made match in fact, apple now, to the prestige, and who can make their cooperation in the day and taste, after all, $200 billion in cash reserves, what are likely to dry out subversion. But the real fact is that iCar did not progress smoothly, on the one hand, the safety car, this relationship beneficial to the people's livelihood users, iCar brake problems than iPhone4s antenna problem to 20000 times more serious, so apple to enter the automotive field must find reliable partners, such as BMW, Audi, Cadillac......

On the other hand, BMW and other traditional manufacturers are also actively explore vehicle networking, smart cars and other items, if you can find a like apple with fame and capital partners, was also a good thing, the problem is that Apple has always been hard on suppliers, partners, profit distribution is more serious than this stingy, some well-known enterprises have concerns, in fact, the spread of another argument, apple and BMW cooperation has not formed, there is a very important reason is that BMW is not willing to become Apple's suppliers.

Such a good company like BMW can also scare apple into this, enough to prove that the latter to the huge influence of metamorphosis. Now, apple suppliers has become an enterprise, even have their own exclusive labels, such as high efficiency, low margin, high strength and good submissive character, I think BMW is not willing to become Apple's suppliers, most of them also fear on these lingering shadow tag!

Life and death, Apple's supplier checks and balances

Over the past two years, Apple's suppliers continue to grow, the most eye-catching nature of the iPhone industry chain enterprises. As everyone knows, iPhone is a mobile phone, the best in the universe without one, thanks to apple to perfect every detail of a design of the control, similarly, all suppliers are going to following this standard; another is a fact, iPhone mobile phone to grab the whole smartphone industry chain and a 90% profit. When Cook and Penny suppliers, always seems to be not so generous, only to the foundry king 2%, the old rival Samsung is not where to go...

Abnormal quality requirements, plus the supply chain management strict, doomed fate of atypical Apple suppliers, they bear the high strength of Apple's management, at the same time, but also full of gratitude, after all, so their own money, but also improve the.

Apple's new supplier map shows that their global suppliers has reached more than and 600, from the chip, display, battery and other core components, Mylor/Carton/Screw/Label and other small parts, not by the abundant capital and strong endurance of the OEM business, including Samsung, SHARP, Foxconn such giant, is just an ordinary this list, in fact, in the eyes of apple, no one can not be replaced, not to mention, Tim - Cook on the supplier's core strategy is to support the weak, checks and balances.

More and more suppliers, on the one hand to ensure that the iPhone can meet the huge orders, more important is to increase the apple of the bargaining space, such as the A series CPU foundry, Apple has replaced the Samsung and TSMC, both of them each game, the outcome of each other, but the highest benefit is always the apple; even Foxconn this relatively low profit margin for the spare foundry, could not escape the fate, in addition to Foxconn, apple is also grown in Shanghai Chang Shuo, last year to join the list of Flextronics on behalf of the business, but these spare really not Terry Gou's malicious strength, yield and efficiency are incomparable, this is also an important reason why Cook often went to Zhengzhou to help workers carry the box.

The short term, but also depends on the apple Samsung, TSMC, Foxconn, but after a considerable period of time, the spare tire will always grow up, almost every large enterprises have started to "apple" road, is easier said than done?

If you say, giant companies have the opportunity to go to Apple's way, then, some relatively small businesses are not so lucky. In fact, iPhone every update, will have a huge impact on the industry chain, such as in-cell technology directly to Wintek to withdraw from the competition, until last year had failed; for example sapphire supplier GTAT this want to borrow iPhone6 fast soar, but their sapphire broken, because the strength of glass apple is not up to the quality requirements, the sapphire screen does not come, GTAT also announced bankruptcy in two weeks after the listing of iPhone6. Examples of these suppliers seem accidental, but in fact is expected to do. Due to Apple's huge orders, suppliers may not