Plagiarism phishing LED according to whether enterprises can survive these five torture

1% of the original +99% plagiarism = lighting industry status. In the LED lighting industry, we can often hear the complaint: "spent almost a year in the development of a product, the lamp hanging out less than a week, as there are counterfeit products. "

However, although the prevalence of plagiarism, but there are a lot of Companies in this way to go on the original firm, because they know the original value of the product and the market space, because I know, so insist on.

Who is holding on?

Walking in the Zhongshan Ancient Town ten The Strip lighting, you will find: it seems that each of the lights are a kind of sample, the similarity is extremely high. Of course, this seemingly "universal", but in fact not normal phenomenon not only in the ancient town, but in all parts of the country have emerged, whether it is the production area, or terminal. So why is this?

Chairman Xie Wei on "Song Wei lighting lighting industry plagiarism said, as a sunrise industry, lighting industry threshold is not high, a wide range of products but has low technology content, fast product replacement; a new products or selling counterfeit products, no need to invest in R & D, we can recover the cost in the the shortest time, obtain the biggest benefit; and industry supervision is weak, provided a fertile soil for speculators; at the same time, at this stage, many consumers due to the lack of purchasing power, the price is the first consideration; thus, caused the industry to the healthy and benign development.

If the 100 do the lights, the 98 to copy for a living, the original adhere to the original, then the other 1 will probably choose to go with the flow to imitate plagiarism. But even if only 1 adhere to the original, the value of the products produced by them, will be higher than the value of the remaining 99 copies of the product to be high. Therefore, the original road, although full of frustrations, but as a conscientious, responsible enterprise, will certainly go on. "Auman lighting deputy general manager He Feng said, although the Chinese lighting industry after 30 years of development, but compared with other industries, the development cycle is not long, many enterprises in the development stage, which resulted in the phenomenon of plagiarism lighting industry intensified.

"Not because see hope to insist, but because we will see hope, although at this stage lighting industry plagiarism, but Song Wei, comely, Qilang, royaland, gmy, Oman, Shang brothers, ozosl layer E and other enterprises is still in the" original "on the road to. They are the lighting lighting industry, the original practitioners; they are worthy of our respect and learning.

Who is investing?

The pursuit of originality is a long process, need to adhere to. In the lighting industry, many enterprises have been aware of the importance of sustainable development of enterprises, but in the face of high mold fees and huge maintenance costs, many companies hesitate. However, there are some companies know this, but still hesitate, for the dream of the centrifugal closer.

Song Wei, chairman Xie Wei said that every year for the original song Wei lighting product development and patent maintenance costs more than 3 million yuan, more than the money accounted for 15% of the costs, and costs increased year by year. Xie Wei said that in the current economic downturn of the situation, to further strengthen the original song Wei lighting in the field of advantage, for partners to provide more flash point products, let them live better in the fierce competition in the market.

In addition to Song Wei lighting, gmy lighting also attaches great importance to the original. According to Ming Lighting Source chairman and President Hong Yannan, in recent years, gmy with universities, many well-known Brand Company joined the joint development of new products, more than 80% of the products are developed; at the same time, in early 2004, gmy with international lighting giant signed a long-term strategic cooperation, joint research and development of new products, improved technology, the introduction of the most advanced international PST management tools, make gmy independent research and development capacity and overall strength significantly increased. In recent years, in order to further strengthen the original strength, gmy expand R & D team, and set up a legal department, invested a lot of manpower, material and financial resources for research and innovation, the Ministry of justice is responsible for the maintenance of intellectual property rights, the annual gmy have to apply for 100 patents.

As for decades as one day to adhere to the original enterprise, comely lighting every year for the original product cost up to about 8000000 yuan. According to the new Terri marketing director Zou Hui said, since 1996, comely lighting was established, in order to ensure that the advantages of the original products, comely design input institutions heavily with the European professional design and development of a strategic partner, has become the world (Germany, Spain, Italy, etc.) the main production base of top brands lighting manufacturers in the Asia Pacific region.

Shang brothers lighting lighting lighting industry in recent years, a dark horse, and its performance in the past two years quite bright. The general manager is layer brother lighting Kong Liangbin said in an interview: "at present, there are luxury lighting brand ALEXANDERKUN is layer brother lighting flag, after the French modern lighting brand ANTONYDI and European Style Candle crystal lamp brand platinum beauty 3 different styles of lighting brand. In order to make our product market competitive advantage is more obvious, our annual costs for the original and the patent maintenance of more than 2 million yuan, and the investment increased year by year, of course, I think this is a very worthwhile investment. "

Who is maintaining?

about