Preliminary study on the market prospect of Zhanjiang LED in the southwest of Guangdong

What is the outlook of the lighting market in the most southwestern part of Guangdong - Zhanjiang, Xuwen and Leizhou? Only close to the market can you tell the truth:

Xuwen County: brand convergence prospects

Zhanjiang Xuwen county is located in the southernmost part of China's Leizhou Peninsula, southwest of Guangdong Province, its southern Qiongzhou Strait, and across Hainan Island, the mainland is leading to the throat of Hainan Island". Xuwen county has beauty shop, kitchen lighting lamp lighting City, bright love bao Wang home lighting store in Xuwen, public lighting, lighting and other lighting professional Zhicheng more than 20 businesses, including the brand agency, Mitsuo Aurora, OPPLE, PHILPS, NVC country star, rectangular, Ya point, nature, handsome, TCL and other mainstream brand.

Xuwen no professional building materials home market, merchants scattered in Dongping three road, red flag two road, Chengdong Avenue and other places.

Visited the market learned that, Mitsuo Aurora 2 home city store in Xuwen County, and OPPLE have 1 nvc. From this point of view, Xuwen is not lack of brand, the market outlook may be expected. NVC and Oupubi Mitsuo Aurora into the Xuwen county market later, in the local market performance slightly inferior. Li Min, general manager of OPPLE lighting stores, said that local consumers have realized the arrival of the LED era, but the brand awareness is not strong, and the first consideration is the price of the products in the selection of products. The same as the big brands in the industry, OPPLE price, more than three NVC no advantage, so the next will consider to choose a more in line with the local market products to operate.

Leizhou: market gradually specialization, large-scale

Leizhou has a long history and profound culture. It is the only state-level historical and cultural city in the west of Guangdong Province and Guangdong province".

Leizhou city lighting lighting businesses are mainly located in Leizhou West Lake Road, Hunan Road Avenue, the thunder street, with tens of thousands of city lighting, bright lighting, home lighting, Wang brilliant crystal color lighting, lighting products and other more than 20 stores. Settled brands including PHILPS, NVC, nationstar, Wright, FSL, home, space-based electrical and Schneider. In the city, the detachment found a billboard warning: "Leizhou Huarong Building Materials City will be officially tested in June 1st."." It is understood that, at present, settled in the building materials city has several lighting stores, at this stage is still decoration. From this point of view, Leizhou lighting market is gradually moving toward specialization and scale.