Present situation of LCD flat-panel industry: artificial knife die I fish

At present, the supply of the global LCD screen comes from 8 production lines in Japan, Korea and Taiwan, china. The delivery order of these sources is Europe and the United States, after the local, and finally, including Mainland China, including fragmented market. The Chinese color TV enterprises in the 4 million LCD TV with only less than 100 thousand. Day ago, TCL group announced plans to invest 500 million yuan in Wuxi to build digital TV production base, mainly the production of high-definition digital TV, digital high-definition rear projection, plasma, LCD TV etc.. Prior to February 18th, SKYWORTH invested 300 million yuan to build a flat display base in Shenzhen security. Konka invested 600 million yuan earlier in Dongguan to build an annual output of 4 million sets of LCD TV, rear projection TV and plasma TV and other high-definition television manufacturing base. Behind in a peaceful flat-panel TV industry, hidden is inexplicable pain, due to the inability to produce flat-panel TV display and control chip, the domestic color TV enterprises only played the role of the assembly. Cannot avoid the pain of technology industry sources, the current domestic flat-panel TVs 75% of the cost of imported components, their production accounted for only 25% of the most. From the market point of view, now the average price of domestic 15 inch LCD TV is about 4000 yuan to 5000 yuan. Since February this year, the international LCD screen prices climbed to the highest point in four years, the 15 inches screen has reached $220-230 per block. Coupled with the control chip and other key components of production costs, Chinese companies can reduce the cost of space is very limited. Flat-panel TV prices really lies in the upper panel suppliers such as Samsung and LG hands, and the expert analysis, this situation will continue to maintain more than 5 years. It is understood, LCD production line of the fifth generation investment of at least $1 billion 200 million, if it is specialized in the production of LCD TV special screen, you need $3 billion. Such a high investment in terms of domestic enterprises can not afford. And the domestic household electrical appliance enterprises over the years the situation of individual combat is still not changed, so it is difficult to join in the research and development of technology. This situation is the result, so far, almost no domestic specialized production of flat-panel TV production line, usually with rear projection or other digital television product mix production line. Insiders pointed out that a TV production line capacity is 6000 units a day, can produce 60 thousand sets of ten days last year, Chinese flat-panel TV sales of 200 thousand units. In other words, an enterprise's production line, a month can produce a year of demand. In this way, the huge amount of money to build the panel production line is not necessary. Far technology to break the monopoly of the domestic color TV enterprises after years of price grappling, have emerged collective reflection features. In recent years, the technology has become the most popular color TV companies like propaganda words. From the initial concept of speculation to later with foreign enterprises to establish a cooperative chip development laboratory, technical cooperation from the simple to the acquisition of foreign enterprises in the experimental institutions abroad, from import to the development of video processing chip, the domestic color TV enterprises step by step in efforts. So, but all this action from the master of technology industry-leading level is far worse, and technology is still the main threat to the development of the domestic color TV enterprises in the next ten years and competition. Enterprise thinks, flat-panel TV technology is the key point of the screen design, the movement technology, software design, EMC design, thermal design, the whole appearance of structural design etc.. In addition to these technology can only screen and control chip called "core technology". He believes that the work is only the meaning of the circuit design more reasonable, the panel and the chip with a little better, not on the competitiveness of enterprises in the field of flat-panel tvs. But China TV companies feel helpless, "core technology" is currently the only R & D Chinese flat-panel TV can do. At present, domestic enterprises are trying to improve the localization rate of flat-panel TVs, in one to two years to reach 50%. Experts pointed out that in recent years China color TV industry in the end is shortened the gap with the developed countries, is still widening the gap, is not a good conclusion. But from a practical point of view, it is difficult for Chinese companies to keep up with the pace of the replacement of flat-panel TV technology is an indisputable fact. Samsung, for example, this year, the seventh generation LCD production line of Samsung's upcoming production, the average annual Samsung upgrade once so that the speed of domestic enterprises can not. Transfer positions is the way out? Industry believes that Chinese color TV enterprises to make a difference in the flat-panel TV, must try to take a new technical route. Although in the near future, PDP LCD technology is the mainstream, and has completed the construction of mature industry chain, but LCoS, 3LCD, DLP, FED technology is also constantly upgrade and improve, further catalyzed the overall FPD market mature at the same time will have their own piece of the sky. As the domestic color TV enterprises in the product line, should focus on training a focus on their own, avoid to snatch a piece of cake with rush on like a swarm of hornets lead to vicious competition situation, each one can depend on the concentration of superior forces do market segments, on the other hand, with the upstream cooperation will be more closely. In addition, relevant industry associations and government departments should also take domestic enterprises as soon as possible from the only competition without the cooperation of the state of hostility between the liberation of each enterprise to act as the catalyst of the joint.