Price war? OSRAM 60WLED bulbs sold for $3 and for ten years

OSRAM (OSRAM Sylvania) launched a life of 10 years, a less than $20 LED bulbs, hoping to attract more new consumers Zu Qun. (photo: OSRAM)

10 years can be said to be quite a long time.

According to Forbes reports, this is OSRAM (Osram Sylvania) concept behind the recent release of the new product line, hoping to borrow a new line of products to attract new consumers to increase market share. This time OSRAM jumped off the frame, not toward the production life of up to 20000 to 25000 hours, the general condition about up to 20 years of lighting, but the use of components of low efficiency, so that the service life of the bulb to 11000 hours.

In addition to shorten the lamp life of OSRAM products made other adjustments, the company will a 60W A19 LED bulb price down to $3 (19.63 yuan). This price is lower than the same industry in the sale of light bulbs.

In fact, the price of light bulbs has fallen sharply in the past few years.

Many Asian manufacturers have also begun to enter the market, or plans to join the melee, to challenge the big coffee like PHILPS or OSRAM. Even OSRAM's longtime rival GE lighting are said to be focused on the development of LED market by fluorescent lamp.

LED lighting market size increased gradually, LEDinside 2016 global LED lighting market trends research report pointed out that in 2015, LED lighting market will come to $25 billion 700 million, a penetration rate of 31%; in 2016 it reached 30 billion 500 million dollars, penetration increased to 36%. LEDinside Research Assistant Manager Wu Yingjie said that the alternative light products (including lamp bulb) prices fell sharply, profit is poor, so the lighting manufacturers will begin to focus to the field of professional lighting.

OSRAM LED lighting in the introduction of such products to meet the new demand growth stage, can be regarded as the card LED lighting market and use low prices to attract consumers to price orientation, as to whether the work depends on the consumer group.

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