Promote LED TV into the mainstream

Day ago, China Electronic Chamber of Commerce released 1-6 in 2010 the "demand of consumers Chinese flat-panel TV city investigation report" shows that the sales of LED TV in the city accounted for 30% of the overall color, and this proportion will continue to grow.

Test Center Ministry deputy director Zhang Subing said that the first half of this year, color TV enterprises to send test products to LED LCD TV, accounted for more than 80% of all models. China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said, LED LCD TV alternative LCD TV some unexpected speed. "

Price inevitable trend

"Compared with the same period last year, this year several brands LED TV a decline in more than 30%, its sales have increased 10 times compared with the initial. "Seven days of electrical network marketing director Zhang Ming believes that the most critical factor in the rise of LED TV sales, or price adjustment.

Zhang Ming said last October, LED began to cut prices, consumers of LED products, environmental protection and energy saving, ultra-thin high-definition picture quality characteristics also gradually understand, of which more than 40 inches large size LED TV most favored by consumers.

Hisense electric Beijing Marketing Company Marketing Manager Wang Wei said that this year LED TV big price cut. "24-32 inch LED TV big price cut last year, the size of the LED TV than the same size LCD TV to your 2000 yuan, but now basically only expensive 500 yuan or so, some brands even two flat. Wang Wei said, the larger the size, the greater the price difference between LED TV and LCD tv. "

For brands, this year the price of foreign brands is more significant than that of domestic brands. LG LED TV prices have basically tied with the domestic brands, while Samsung can be more than 1000 yuan more expensive than domestic brands. Wang Wei said, in terms of 40 inches, LG TV priced at $eight thousand or nine thousand, which is basically the price of domestic brands. Samsung launched this year, C4000 and C5000, the price is very low. "

Samsung China market department director Li Mingxu said, Samsung this year after the listing of the new LED TV and no major price adjustment, but compared to last year, the price is falling in the range of about 20%.

At present, the domestic TV companies are to the upstream of the LED layout, built LED module factory. Wang Wei said that these plants can be put into operation next year, so next year, LED TV prices will continue to decline. Lu Renbo said that compared to LCD TV, LED TV prices are still high, but its thin, energy-saving and full HD technology has obvious advantages. "The price gap between the two sides is gradually narrowing, which are the reasons for the rapid LED TV host. "

Domestic technology is still lacking

Wang Wei said, in fact, LED TV screen material cost is not high, but the enterprise to pay for technology cost is very high. Because there is no domestic LED chip technology, mainly rely on South Korean technology. "

Konka Beijing market leader Guo Qiang said, domestic enterprises in the LCD TV has no core technology, not to mention the LCD upgrade version of LED TV. Domestic television companies because there is no relevant technology, only in the power supply, backlight circuit and other aspects of the work, but these links account for only the cost of the whole machine 30%-40%. In other words, when others offer a small price difference, the end of our product price difference is small; others offer a big difference, our final product price difference is large, control is not in our hands. According to the Beijing News