Public electricity providers to make way for vertical electricity supplier, LED people how to see?

Now when it comes to electricity providers, the first thought is Taobao, Tmall and Jingdong and other public electricity supplier platform. There is no doubt that these three platforms, accounting for almost the entire electricity supplier absolute total consumption data.

Actually, Ali, Taobao and Tmall, has Yiqijuechen, in the same way ahead. From the annual increment of sales, it seems that we have reason to believe that the public electricity supplier platform, Taobao Tmall will mainly Shirupozhu, industrial cleaning and slaughtering the traditional line. Ma Yun and Wanda boss Wang Jianlin's century of gambling, is also full of confidence, to the public electricity supplier is gradually replacing the traditional stores under the line of the trend, like a winner.

When the United States two Suning Appliance Chain store of the traditional home appliance platform bloodbath, Wong Kwong Yu seems to have full confidence that the United States dominate the home appliance market arena seems to be unexpectedly good day point the day and await for it, not for a long time, the Jingdong business platform flank attack, a serious diversion of household appliances consumer market.

So, the most formidable competitors are often not in the circle, not in your field of vision, like the water overflows golden hill whether you are willing or not, and whether you know or not, he is quietly erode and even replace you.

How the future of electronic business platform segmentation, different people have different ideas.

I think, with the changes in consumption patterns, along with the upgrading and transformation of mobile Internet technology, the future development trend of electricity supplier, vertical business platform gradually evolved and generating market segments, this time is not a simple online business platform, platform and vertical platform integration of online and offline interaction but. My reasons are as follows:

Change of 1 consumer groups, with 90 growth and mature, their potential consumption gradually broke out, its consumption ability can not be overlooked. This generation of people with only one child, living environment superior, versatile, self centered, pay attention to personalized consumption. Homogenization of the product they have not satisfied the public electricity supplier, the light is not satisfied with the experience of public electricity supplier of the service, which is personalized products, customized products, product line to experience and participate in severe or even DIY to provide a broad space for development. And these characteristics are pure online public electricity supplier platform is far from being able to meet.

2 for the mobile Internet era, where the flow of sales and promotion in where. We are always simple and crude properties defined every app behind, as we say that Baidu is the search platform, micro-blog is a media platform, WeChat is a social platform, Taobao Tmall is a business platform, in fact these features, only their core competitiveness. In fact, for WeChat although we defined as a social platform, but he in the mobile terminal traffic accounted for more than 70% of the traffic flow, if these can be converted into sales, you can say he is just a social platform? Mobile intelligent terminal, we can even understand this, the mobile intelligent side of each app, have to help businesses into sales potential desire and impulse. So the electricity supplier is fragmented, but also reasonable.

3 the rapid development of technology, who is the largest flow, who is the strongest consumer stickiness, who will be able to convert the flow of sales. There is no doubt that bat+360 accounted for the mainstream, although the mobile intelligent terminal on Uc, High German map, public comment, jumei.com, UNIQLO, beauty group, drops, fast App can account for a space for one person, but most of the top ten outside. But your future is so difficult, and bat 360 continues to lead. For example, the rise of excellent step, as if overnight thing.

4 the vertical balance of the rise of the market, there is a very important reason is that many industries have their own unique industry attributes, these attributes to some extent created the threshold of competition. However, the electricity supplier is difficult to meet the needs of the market segments of the industry.

For example, home building materials industry, consumers need more and more based on their own DIY, personalized customization, the need for in-depth experience, and the need for process services. Only in this industry for many years, but also to understand the operation of the Internet, people can really build the industry as the property of the vertical electronic business platform. These features, or requirements, is not working in the public electricity supplier platform people do not have.

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