Putian shares director LED industry deep plowing 23 years successful GEM Listing

Today, Lin Ruimei, chairman of the shares of Putian shares sounded the Shenzhen Stock Exchange listed treasure bell, this new board successfully transferred from the board LED enterprise, Lin Ruimei led it in the industry for 23 years. Lin Ruimei in high school, because the school a lecture to stimulate, 83 years of college entrance examination semiconductor professional, "a class of two girls."". From a female engineer to the entrepreneur, and then to the female boss of the listed company, what are the twists and turns of Lin Ruimei's entrepreneurial story? How does she see the new role and new label of the female boss of her listed company today?

Lin Ruimei, from Fujian, Putian, has been in the LED industry for 23 years. The engineering and technical origin of the female CEOs, told reporters about entrepreneurship history, more about their decades of industrial sentiment. Lin Ruimei has been admitted to Nanjing Institute of technology for 83 years and is a major in semiconductors. Until today, girls are less involved.

The light Pu shares female chairman Lin Ruimei

Reporter: 83 years of university entrance examination, you choose the semiconductor profession, is entirely personal interests?

Lin Ruimei: when I was in high school, we just the school principal, his sister is quite original come back from the United States, she is the first China semiconductor (expert), she took the technology back to our school to give lectures. At that time, the domestic semiconductor is very backward, after listening to the lecture is particularly passionate, eight years, just Chinese women everywhere have a crown, feel, "boys are capable we are capable of".

Reporter: so, your university four years of semiconductor professional study is still very happy?

Lin Ruimei: I think one is very pleasant, one is very substantial, including now we will talk to children, in fact, the university is more difficult than high school, if you want to learn things well, the university is very important.

In 1994, Lin Ruimei resigned from business and was locked in the LED infrared remote control launch and receiver parts products.

Reporter: 1994 out, is a kind of opportunity to let you have the idea of their own out of business?

Lin Ruimei: just at that time began to have remote control, rise remote control launch, receive. There is a reception inside the TV receiver, which is a IC plus light tube. In fact, it is an integrated circuit plus a LED. At that time, many students were also doing this (chip), including in foreign countries, in the United States, Singapore and other places are doing. I think, find a chance to see if you can get this chip to do it successfully: one is the market to rise quite large; two, I have the teacher talked about the plot, always want to do (semiconductor integrated circuit). (I'm going to do it), you can cut costs down, and you can push them very fast.......

Reporter: in 1994, not only women, the vast majority of people are seeking a stable job, at that time you come out of your own business, what do you think?

Lin Ruimei: indeed, Fujian are more entrepreneurial enthusiasm. My husband is in state-owned enterprises, relatively stable, and in fact, there is support in the rear. (laughs)

Reporter: 1994 start, do this company, just like you said, the demand has already seen here. So you can do it right away?

Lin Ruimei: products are very smooth out, and the beginning of the OEM, then we have to help a company in Hongkong first OEM, not in sales. After 1996, domestic sales began.

Reporter: in 1996 you opened up this market yourself, that is actually a completely different way. With you before, OEM, looking for a company, you just do a good job on the product line, there is a big difference.

Lin Ruimei: yes. This is a very important change. At that time, my brother there everywhere to give people a demonstration, took a lot of test and verify the reliability of the report to give people a look, just talk with others, if not good is not money, use first, and then indeed the cost will be much lower than abroad, so almost by more than half a year, it is fast swing. We had to take part in the National Electronics Show, I also feel the deep, then the domestic LED companies are few, should not be more than 10, we should be inside one of the two private enterprises may only go, when everybody is very good for this product feel interested. The final conclusion is that the business itself is the quality of the product.

In 1994, when entrepreneurship, but three people, in 1996, Lin Ruimei's brother Lin Wenkun to join, the company's business from OEM development to the domestic market, independent sales, customers mainly domestic appliance enterprises. Then suffered the pain.

Lin Ruimei: (1998) the financial crisis, the entire appliance most enterprises are losing money, actually was basically not repayment, all is for you to order, because the machine is very large, we have no place to put, when last year's lottery, employees are not.

Reporter: he took the television for you to pay for the goods?

Lin Ruimei: TV, air conditioning, stereo...

Reporter: it was pretty painful at that time. What do you feel about yourself?

Lin Ruimei: the goods can't be collected and the stocks can not be sold. It was also very confusing at that time.

Reporter: at that time, the difficulty is so great, we ordinary people will think, after the money back, to rest. Haven't you thought about it?

Lin Ruimei: instead of taking the time to collect the money back on things, quickly re - find the market, can really play our technological advantage of this piece. Later, determined to find customers, summed up a few: one is sure to