Qingdao Airport: the installation of double-sided LED display to achieve win-win with passengers

Figure: Qingdao airport terminal to ground station display.

Recently, large double color LED display, at the Qingdao Liuting International Airport (the "Qingdao airport") a terminal connected to the station after successful commissioning, no large-scale flight display the history of Qingdao Airport terminal. The display screen for display, display flight information outside, inside advertising information, a change in the past in the flight information display spots advertising mode in the process of implementation, the airport, the passengers and the advertising operators win-win situation.

With the increasing development of the Qingdao airport passenger throughput reached record highs, with station flight information display is not meet meet the demand of tourists, often because they can not get timely passenger flight information and asked about the phenomenon. To this end, the Qingdao airport bold ideas, breaking the previous mode of thinking, put forward to pick station at the top of the LED double-sided display advertising, advertising inside, outside for the arrival of information. After repeated consultations, and ultimately reached a win-win agreement with the advertising operators.

The settings of this screen is a successful example of the combination of advertising and service functions of Qingdao airport, and also a model of win-win for the airport and passengers. At present, Qingdao airport is the terminal of the advertising media planning and process identification, business, airport image, service functions, such as a comprehensive combination, has reached the goal of mutual coordination and common development.