Quanzhou's first LED light experience store opened a new model of photoelectric marketing

With the gradual opening of the mainland LED market, now more and more optoelectronic companies have begun to focus on the construction of the terminal market. Recently, Quanzhou's first LED light environment experience store, giving consumers a refreshing feeling.

A real lighting experience

"A 5 Watt LED bulb is the same as a 20 Watt energy-saving lamp! In Quanzhou, a newly opened LED Experience Hall, the public can not help but sigh. It is understood that the experience of a total of four stores, operating area of more than 480 square meters. The whole store according to the lighting experience form design, according to the different category and series show the partition of LED lighting products, including commercial lighting, office lighting, lighting, decorative lighting and other Home Furnishing category, integrated with office furniture, sofa, dining table and other furniture, real experience.

According to reports, this is the only one in Quanzhou light environment experience store. In other provinces, there has been a similar experience museum. The leading enterprises in the field of semiconductor lighting plan KingSun in hundreds of thousands of city construction "experience center". Currently, the program has been in Shanghai, Nanjing, Xiamen, Xi'an, Suzhou, Zhongshan and other places to fall. Another listed company NVC's first light environment museum had also settled in Beijing.

Multi category support

The emergence of LED experience store, is born in the market demand. Insiders, in order to light the experience of the environment as a model store allows more people to understand the LED products.

The source said, this marketing model using LED product expertise, product characteristics into the field environment, get rid of the traditional exhibition products and increase the stack, many instances of the LED application, has functions and advantages to help customers really feel LED lighting, LED lighting in the future will be very popular, the mainland market promotion as an important way.

"For the store, it should have more normative and standard image and operation mechanism, which requires manufacturers with high brand influence and market operation ability, in addition, also need to provide a variety of products for customers to choose, if a single product line is very difficult to open up. At present, most of the enterprises in Quanzhou LED can not do this. Senior industry insiders such as mr.. In addition to the category, Mr. Zhuang said that the light environment model generally requires more than two hundred square meters image store, its cost is also higher than the ordinary display mode, for the general packaging companies are still difficult.