Quartet secret snatch LED panel light "big cake"

At present, LED panel light market has become a huge "cake" major brand competition, but the companies want long-term possession and continue to expand this "cake", also from the price, materials, technology and other aspects in the work channel.

First, where is the price?

In recent years, LED panel lamp market demand continues to expand, the market has become increasingly popular, its market share is rising. With the maturity of LED panel lamp technology, chip prices continue to standardize and decline, LED panel lamp prices have been from the initial few hundred dollars to 200 yuan. For now, LED panel lamp is still tall on it? The following is the price statistics and analysis of 12 domestic brands of LED panels.

Terminal price overall high.

In the investigation of 16 different power LED panel lights, the terminal price of more than 100 yuan accounted for the majority, accounting for the proportion of 75%. According to a research platform in the country and more market that, in the present situation, the major brands of LED panel lamp price is generally high, and the recent decline is not large, consumers have even been called the "tall" products, such as OPPLE lighting, nationstar, Akinobu LED, Yongke photoelectric brand LED panel light high price.

Among them, the OPPLE lighting LED panel lamp price is relatively high, the side of the light-emitting 20W panel lights and straight down 36W panel lamp prices were 407 yuan and $550, is one of the few high-end market price. In addition, Yongke photoelectric direct type 25W LED panel lamp is priced at 450 yuan, the price level will be roughly the same compared with OPPLE lighting; Yongke photoelectric direct type 9W LED panel lamp price is 130 yuan, for many consumers, consumer goods is still high.

Side lighting is more expensive than straight down.

At present, in the domestic lighting market, in terms of market share and popularity, side emitting LED panel lamp compared to straight down LED panel lamp price to be high. Statistics show that the investigation of the 12 brands, the production side of the light-emitting LED panel lamp brand has 10, the production of straight down LED panel lamp brand only 7. Zhao letter LED interior lighting division general manager Zhang Linsen introduction, side lighting LED panel light quality light body, convenient installation and transportation advantages, welcomed by the market.

It is understood that the side emitting LED panel light direct type price is relatively expensive, because the side emitting LED panel light technology is relatively complex, which is decided by the structure of side emitting products, mainly reflecting paper, light guide plate and the transparent plate of the three pieces of optical elements. Guangzhou Yongke photoelectric marketing director Zhengning introduced Dr. Tang, the product structure determines the side emitting LED panel light than direct type technology and process are complex, resulting in product yield and product homogeneity are more difficult to control.

Product positioning is proportional to the price.

According to the survey, there is a big difference in different areas in China LED lighting lamp panel products, located in Guangzhou, Foshan, Shanghai and other enterprises of higher product prices, such as the country star power, Akinobu LED, photoelectric, photoelectric Yongke; in Zhongshan, the product price is relatively low. Such as AKT, guoya lighting, green volt lighting etc..

Among them, the same side of the light-emitting LED panel lights, the National Star photoelectric, Zhao letter LED terminal price of 187.5 yuan and $150, respectively, higher than the price of this product AKT and national lighting several times. The OPPLE lighting straight down 36W LED panel lamp price of 550 yuan, is the same as the straight down 36W friends Jia 7.33 times. In addition, in the survey area of Zhongshan AKT lighting, China lighting, green lighting sub volt three brand, the 18W LED panel lamp terminal price below $50, a large extent, or the enterprise positioning and product positioning is different from the.

Two, technical difficulties?

The main structure of LED lamp panel comprises a frame, a diffusion plate, light guide plate, a lamp, a driving power supply, aluminum plate and other components. A platform on the part of the brand's framework, diffuser plate, light guide plate, chip, power supply, such as the composition of the statistics and comparison.

Frame: frame strength affects durability.

LED panel lamp frame use different material, its heat dissipation performance is not the same. According to statistics, the use of different brands of ceramic materials are mainly aluminum alloy, steel, PC, A6063, aluminum, steel and other materials. Among them, the statistics of the 16 products, the main materials used in the framework of aluminum products, there are 13, accounting for more than 81.25% of the main materials used in the framework of the steel has a total of 2, the use of plastic has a total of 1. Xu Zhenfeng, general manager of China Star optoelectronics lighting division, said the framework is an important part of the panel lights, high strength of the frame makes the panel lamp more durable.

Diffuser plate: different material transmittance.

The diffusion plate is the role of the light guide plate is evenly dispersed, but also play the role of the fuzzy network, the use of materials are mainly Alec, PC, PS etc.. It is understood that the acrylic light transmittance at 92%, PC was 88%, PS was about 80%, acrylic material transmittance is higher than that of PC, and the cost is low, and the anti ageing performance of PC materials and weak; the price is expensive, but strong anti-aging properties.

According to statistics, in the investigation of the product, the use of acrylic materials have 3, the use of PC has 3, the use of PS has 6, using PP and PMM, respectively, there are. As can be seen from the data, acrylic, PC, PS become the main material of LED panel light diffuser.

Light guide plate: plate has a great influence on light effect.

Light guide