Raise the public model into fashion LED people how to see?

2015 is known as the first year to raise public". So, as a new business model, all the chips in the end to solve the problem, raise money, raise people, raise intelligence, raise resources...... Yes, all the chips can not only solve the problem of funds, to set the public intellectual development for manufacturers to offerwords; at the same time, all the chips can also through the design of business model innovation, to attract a large number of high-quality talent to the traditional business model to attract......

About all the chips, you want to know, you do not know, you should know, this special planning, we tell you......

1 on the congregation to raise, how do you understand?

Business understanding

Product chips to help reduce costs, reduce risk, and the public to raise the product more targeted. Conventional products sold do not sell moving, how much to sell, we must first produce, the first order to know. If not, manufacturers and businesses have to bear a lot of risk; when the market is not good, the entire supply chain will be in a relatively negative state. But all the chips can solve this problem well, manufacturers in the congregation raised platform to see new products, to understand what can sell, sell etc., and then put the money to raise up, so that manufacturers and businesses are becoming small pressure.

Shanghai Sen plating lighting electrical appliance general manager, Shanghai general agent Zhang Chao Rawlinson

"Raise" is mainly a business model for small and medium-sized entrepreneurs to raise funds from the public, and the form of venture capital, angel investment is very similar, but there are different: 1 "crowdfunding" is for the general public to raise funds, the risk tolerance of the unknown; 2 "raised" to investors in return can products, bonds, equity, or just a letter of thanks; to raise public platform for small and medium-sized entrepreneurs to provide a channel of funds. Foreign development is better, such as KickStarter, but all the chips in the domestic development is not mature enough, basically become a product promotion and pre-sale platform, yet to be further developed. All chips according to investor returns can be divided into raise public donations, the product of all the chips, and bonds to raise public equity raise from "raise public donations to raise public equity, consumers can get the expected revenue increases, but the risk is also increased.

Liu Lijun, general manager of Lanzhou Hongsheng lighting

All chips is a means of financing, and now the industry is more of a product to raise the public, the public shareholding to be less.

Chen Yan, general manager of Xi'an Hongda lighting

Public chips in the strict sense from the beginning, it should be a small investment, a resource rich investment model, which requires investors to have a forward-looking vision. With the development of all the chips, and slowly derived from the concept of public products, but the product congregation should not belong to innovation, but should be attributed to the depth of the sales model.

Harbin Jiawei - Li Wenlong lighting Manager

Author observation

On all chips, Baidu encyclopedia is explained: "crowdfunding" or "public financing" or "public financing" by the sponsor, with the cast, platform, has characteristics of low threshold, diversity, relying on public power, focusing on innovative, refers to a personal fund-raising to the public, or organizations to support the launching of the behavior, generally through the network platform to connect with the sponsors of the proposal. All chips are used to support a variety of activities, including disaster reconstruction, private fund-raising, campaign, venture capital, art, free software, design and invention, scientific research and public projects, etc..

From the feedback of businesses across the country, it is not difficult to find, because the market of education is not enough, resulting in every industry in mind, all the chips are not the same face, but also in the stage of rapid development of the "chip" model, this is normal, can be understand. However, the more correct understanding can help us to better play all the chips, so that all the chips for our services, which is also one of the starting point of our special planning period.

2 lighting industry is suitable to play all the chips?

Business understanding

Lighting industry is a traditional industry, many enterprises are low value-added manufacturing and processing enterprises. With the development of the Internet, business model changes and rising labor costs, a lot of heavy assets of lighting companies struggling, began to decline or even collapse. These companies have some common characteristics: heavy assets, lack of innovation, the old channel model, product homogeneity serious, lack of competitiveness of the brand and channels. But the traditional lighting industry can be changed to "Internet plus", using all the chips and other emerging Internet tools to achieve rapid rise.

Liu Lijun, general manager of Lanzhou Hongsheng lighting

With the improvement of people's life quality, basic lighting, focus lighting, decorative lighting has become the focus of people's daily life at home to consider, the background of diverse demand will provide the premise of this ideology as "chip".

LED solid state light source, so that the lamp from the shape to the material, from the effect to the application of the field has undergone a qualitative change, which provides an optional space for personalized needs for the public to raise the material basis.

Let the reality of the Internet virtualization, virtual reality, online and offline interactive convenience, so that life becomes a multi dimensional multi dimensional space, which provides a fast channel for all the chips.

In view of the above conditions, coupled with the economic environment down