Reading the current situation of LED large enterprises after the great waves of the sand

LED industry has never faced this kind of differentiation today, most of which have begun to experience the transition pain to carry on the trauma of the bone, while another small part is constantly attacking the city to seek the joint vertical and horizontal. Because of this, we are more concerned about the two years, the LED industry and enterprises in the end have undergone a change in the pattern, once the big guy is still alive, once the new lighting and where. We have combed the revenue and accounting data of some representative listed companies in the last two years. The analysis found that the differentiation of LED has intensified in the last two years, even becoming extreme, and the situation of "three points under the world" is becoming more and more clear. Although some enterprises have increased revenue, the proportion of LED business contribution has declined, some even no longer as the main business. In other parts of the enterprises, there is a double decline in net profit, which, of course, is due to the decline in the income caused by the market shrinking price or the steep rise in the cost resulting from the transition and acquisition. We selected the sunshine lighting, NVC, National Star optoelectronic, Hongli optoelectronic, flair sound, millon, Lehman shares, marine Wang Zhaoming, the industry of photoelectric, FSL and other ten quite representative listed enterprises, to aggregate the 2014, 2015 financial data, try to analyze the fission situation of the industry in the last two years. According to the business income of 14 years and 15 years, the business income chart shows the growth trend and the declining trend, but the careful observation will find that the large size enterprises occupy the main share in the revenue growth, and the relatively small size enterprises will show the declining trend in the revenue. This is also the result of the last two years that scale enterprises rely on cost advantage in price war and high Maori Business. Net profit data chart enterprise net profit most can reflect the "survival" situation of the enterprise, in the case of most growth in revenue, net profit has shown a large decline in the situation, have to pay attention. The market of fierce competition has made the price of LED drop in the last two years. Under the condition that the image of the middle and high end brand has not been completely established, the profit space of the enterprise is further compressed and the net profit is reduced to the "survival" situation of the enterprise, which may further promote the industry to develop centrally. In the first quarter of 2016, the first quarter net profit data chart of the first quarter of 2016 reflects the performance of the "post stage" enterprises in the industry. From the point of view of the data, the profit gap of enterprises is further revealed. Some enterprises have achieved certain results with the transformation, and the growth is obvious. And the other part of the company's profitability is obviously reduced, most of which is in a slow or even decay trend, which is worth thinking deeply. The rise of domestic manufacturing industry is only in the last 20 years. In a "new industry" such as LED, Chinese enterprises are also the latter, facing the comprehensive suppression of the old brand lighting plants in the developed countries in the patent, technology and brand. In the later market competition, the domestic LED's new expensive expansion is obviously more difficult. In an industry with a long history of lighting, Chinese enterprises have long been playing the role of generation workers in the global division of labor industry chain, transforming the advantages of manufacturing industry into the advantage of the global market. Obviously, it is not a simple slogan of industrial transformation and upgrading. It is necessary to continue to make a full and continuous investment in the brand and research and development. A little hesitation will become a "burial" on the road of brutal market competition. Whether for the growth process or the fall or transition of the LED enterprise, or a great deal of M & A and expansion of the expansion of the lighting plant, all and value. Obviously, the LED industry is no longer a "feudal separatist" situation, the economic "new normal" and industry competition to make enterprises come to the gateway, the former is the LED brand and the new wheel of value competition.