Research: wide, deep, Hui and other places around the LED lighting market development?

Recently, I visited Guangzhou, Shenzhen, Dongguan and Huizhou, in-depth understanding of the local market conditions. Now the face of changing market, such is not necessarily feasible, therefore, businesses are planning development, choosing the right strategy to break out.

Guangzhou: brand + cost-effective winning is not difficult

Guangzhou, the capital of Guangdong Province, lies in the central and southern parts of Guangdong province. It is located on the northern margin of the Pearl River Delta, on the northern margin of the Pearl River Delta, on the northern margin of the Pearl River delta. Guangzhou is a national historical and cultural city, is also the birthplace of South of the Five Ridges culture and prosperity. Guangzhou is an international metropolis, and Beijing, Shanghai, and said the North Canton, one of the five major cities in the country.

The author visited the learned, Guangzhou lighting market is mainly concentrated in Panyu, Yuexiu, Haizhu, Tianhe, Baiyun District, the Yangcheng decoration materials market, Wuzhou international building materials center, Guangdong hardware wholesale market, road lighting street lighting City, Annwa, perfect ten US decoration City, Yoshimori Ikuni, mangrove bay, new housing etc. Home Furnishing decoration materials market more representative. Because Guangzhou is the first-tier cities, therefore, PHILPS, OSRAM, GE Rawlinson, NVC, Matsushita, OPPLE, FSL, Huayi, Mitsuo Aurora, Everlight, and Sidon, beautiful, beautiful, rich products, Oman group, Qilang, Kaiyuan, Otlan and other domestic and foreign brands are gathered in Guangzhou, second-line lighting.

The author interviewed the general manager of the Guangzhou area general agent, Linsen lighting Guangzhou songdi Lighting Co., Ltd. Liu Shaoxiong, he entered in 2000, the lighting industry engaged in the wholesale, retail channel sales, Liu believes that businesses want to maintain long-term growth in all strong brands and cost-effective products gathered in the Guangzhou market, the agent based on the background of listed companies the brand is the first condition, keep in the operation process of certain products price is also very important.

According to Liu, Guangzhou lighting market has been very mature, both at home and abroad, a second tier brands, or ordinary small and medium enterprises are competing for the product market, the competition is very fierce. From some brand products sales agent songdi lighting market, this year sales of lighting products Home Furnishing relatively good performance.

It is understood that Linsen lighting currently has more than and 800 sales outlets in the Guangzhou area, has 20 shops where the image of the store, in the future, our Guangzhou operations team will in the cell as a unit of work, centralized promotion.

Shenzhen: good + speed businesses can not live up to

Shenzhen, known as "city", the Guangdong provincial city, located in the south of the province of Guangdong, the east coast of the Pearl River Delta, and Hongkong across the sea. Shenzhen is China's reform and opening up the establishment of the first special economic zone, China's reform and opening up the window, has developed into a certain influence of the international city, has created a remarkable "Shenzhen speed".

It is understood that Shenzhen currently has the Century Center, leanju, Mei Ju, another country, housing, happiness, Home Furnishing five Fang Jiaju, home, home, home Fu Yi Mei home and other dozens of Home Furnishing building materials market, professional lighting products store sales of nearly 300, PHILPS, OPPLE, three, Lei Shi Aurora, Simon, FSL, Oman, Linsen, Huayi, Lonon, puma, shield and other industries group rich well-known brands have settled.

According to the "Shenzhen daily" December 1st front page report, November 30th afternoon, the Shenzhen Municipal Transportation Commission and Shenzhen Expressway Company Limited signed the "dragon highway fee adjustment of economic compensation and asset transfer agreement", signed "Nanguang, salt row, Yanba highway toll adjustment of economic compensation and asset transfer agreement with Shenzhen Expressway Limited by Share Ltd". Shenzhen highway four is toll free, from February 7, 2016 onwards, the dragon big high speed Shenzhen section and south high-speed, salt row, Yanba high-speed full cancellation fees. In December, Shenzhen "coordinated development" is good news pouring: Shenzhen municipal government signed an agreement with the Zhongshan University, in the light of new construction of Shenzhen campus of Zhongshan University; Shenzhen International Convention and Exhibition Center of Baoan Metro Airport Shenzhen city settled west again.

According to the general manager of Shenzhen Linsen lighting distributor, Shenzhen Shantou Electric Materials Co. Ltd. Zheng Baocai introduced, although Shenzhen is one of the earliest domestic real estate development of the city, but the real estate development is gradually saturated, currently affected by the decorative building materials market throughout the year in a depressed state. He said that with the continuous expansion of the city of Shenzhen, and the surrounding toll gradually free and other good news hit, the next 3 years is bound to set off a new wave of development of Shenzhen lighting industry.

It is reported that the Shenzhen Shantou Electric was founded in 1981, currently Deputy Simon, Mitsuo Aurora, M.L.S. and other well-known brands, has 2000 sales outlets in the Shenzhen area, which has 15 franchised store Linsen lighting.

Huizhou: entity + network confident in the face of the market

Huizhou, Guangdong province is located in the South East Coast, northeast end of the Pearl River Delta, south of Dayawan in the South China Sea, adjacent to Shenzhen, north of Heyuan City, east of Shanwei City, west of Dongguan city and Guangzhou city. Huizhou is an emerging industrial city, the real estate industry in recent years, rapid growth rate, the lighting industry to Chen Jiang, Xiaojinkou, Li Lin and other industrial base as the core, with NVC, TCL lighting, Yuan Hui photoelectric, Sidon lighting as a leader, to build industrial clusters, in the economic development of Huizhou play an important