Revenue record, we create a new generation of LED power hidden champions

Five shares of old power plant meanwell, focus research field of power for thirty years, LED from the OEM brand, from the industrial power supply to achieve power, continuous innovation, accumulation of small grab a slice of the cake. It is a new generation of stealth champion.

Located in Nanjing road in Taipei City, small dome of the giant screen, the picture with the topic of billboards, some time ago to make the advertising industry and the city, the demolition of the news threatened trouble.

Lin Guodong (former) just to participate in the annual meeting of the dealer in Slovakia, he and long-term friendly dealers are brought home to participate in the membership approaching 2000. For him, meanwell no superstar, but valuable in the long run the cohesion.

However, the master of Asia's largest, the world's third-largest outdoor LED screen can operate normally behind the switch, in fact, is a five year old company headquartered in the old age of thirty-four.

This meanwell enterprises, general consumers seldom heard of power industry last year, just hit a record, with annual revenues of 22 billion 370 million yuan (NT, the same below).

According to and trends ITRI Industrial Economics Research Center (IEK), the global power electronics industry is highly stable, steady growth of 3% to 6% per annum growth. Taiwan evergreen Delta's revenue growth is 6.72%, is the world's leading power. However, there is no listing of the meanwell growth rate is even more alarming, the revenue growth rate of 15% last year, the rate of 12.3%.

Revenue growth hit delta electricity

"This industry, no other trick is to continuously accumulate," said Mingwei enterprise President Lin Guodong accept the "world" interview. The sixty-two year old Lin Guodong is the son of Banqiao greengrocer. He graduated from the Department of Datong High Electrical Engineering, with a factory in the practice of the savings under the entrepreneurial wage. He had opened the electrical lines, also sold a large game machine, even weeks Renshen gaming tycoon also his client.

In the early days of his personal computer, he discovered that the power supply was a profitable business. In 1982, with several classmates together to rent in the NT $one million, five shares founded meanwell.

We in the first ten years, relying on high profit industrial standard power long adult revenue of about one billion yuan scale. In this era of economic take-off is not surprising, however, is old but vigorous in third meanwell, ten years, relying on LED power among the ten billion revenue club.

Investigate its reason, it is a too optimistic expansion plan.

In 2002, Lin Guodong, who has always been optimistic, almost suffered from depression. He smashed the cash, in the first five shares to buy the land to expand the plant of the first time of four times, it is expected that customers and suppliers have moved westward.

Lin Guodong admitted that he was standing at the entrance of the headquarters, near the factory hanging on the eye-catching signs very Qiuzu attract buyers, frustration, asking "this investment is not wrong?"

Crisis is a turning point. We therefore cut LED power market.

At the time of the LED lighting industry has just started, is located in the United States of Las Vegas dealers, have waterproof function of the outdoor display board meanwell power development proposals.

With nearly thirty years of cooperation meanwell Yao Yi enterprise manager dealer Lin Youli recalls, he said to him, Lin Guodong was always questioning the market demand: "you still owe me an idea!"

In 2006, the first launch of the product, sold a year, but the LED meanwell power products turnover of about eighty million yuan, even pay for global safety standard certification fees are not enough. In 2015, the turnover has soared to 5 billion 760 million yuan.

Add 10% new products per year

LED market cake is so big, how we eat it? Originally, fast off the market, also to the development speed fast enough to eat cake. The new product meanwell to a 10% annual increase, and to examine the effect of development by season.

"We only took two years to launch hundreds of products, the industry must have spent at least four years to achieve similar standards," said Chen Lijuan meanwell marketing department manager, products cover a wide range of customers to buy what are picked, natural things first thought of meanwell.

Now we have global shipments of LED standard is the most power industry, there are two factories in Chinese, Guangzhou factory for almost all electricity supply manufacturing LED. We can use the fastest time to attack the lighting market, the basic functions of the past twenty years in the industrial power supply can not be established.

"We are in this area focus on Taiwan minority manufacturers, because the product focusing degree is high, price is good, so in the industrial industry has a certain reputation," industrial control professional media "wisdom" dynamic magazine editor Wang Mingde so commendable.

The motor car was rammed Gogoro battery exchange station power equipment from meanwell manufacturing. Rui technology can show the purchasing supervisor, meanwell from standard make minormodifications, you can comply with the time and cost required for the.

The power industry entrepreneurship and Lin Guodong during the same period, most of the chosen for PC factory OEM, but he was unfamiliar with the power industry brand, can not help but wonder, why don't we do OEM?

"Me! You don't hurt me!" Lin Guodong speech will be fast, easy to read leavened a few words in taiwanese. As early as thirty years ago, he decided not to oem. The power supply meanwell had started manufacturing PC, but a few years, Lin Guodong thought of the annual turnover of twenty million meanwell, fear not and large industrial economies of scale to compete for.

"There is demand, but the amount is not large enough to be placed with the factory, this is my customer," 1986