Rising white country star, as the Buddha motive? He Yong personally secret

Who is rising? Name for the LED lighting industry is also quite strange that two years ago, today to talk about, is often found in newspapers. He Yong stressed that the LED industry is rising into the main leadership in accordance with the requirements of the provincial government, make strategic deployment in the country look far ahead from a high plane, star power and FSL is one of the important measures to implement this strategy, Guangdong Province electronic information industry group as a wholly owned subsidiary of rising only in the implementation level. He Yong claimed in the LED industry is a new, to study hard to become the "three good student".

Guangdong Electronic Information Industry Group Co., Ltd., chairman, party secretary, state star photoelectric chairman He Yong

Guangdong rising Assets Management Co., Ltd. (hereinafter referred to as "rising") has entered the LED lighting industry, two representative enterprises -- nationstar, FSL, "rising" this industry has carved its own imprint, and indelible.

Why choose the country star, Buddha, taking into account the improvement of the whole industry chain

First of all, semiconductor lighting (LED) industry is one of the three strategic emerging industries in Guangdong province is the focus of development, is the provincial government to vigorously support the industry, rising the move is to implement the strategic deployment of the provincial government. We chose nationstar, first of all because of its excellent team, excellent asset, development and profitability are stronger, and after 46 years of development, has been in the industry and the market to establish a good brand image, then the country star has the background of the transformation of state-owned enterprises, enterprise culture and high integration, so it is very with rising demand for LED plate development; and the choice of FSL, it is more for the whole industry chain, we know, with the leading edge of nationstar in upstream chip, package, and FSL is in the downstream applications of competitiveness significantly, both sides have the ability to create and perfect the whole industry chain. "Talk about" why has entered the country's rising power with FSL, "He Yong first explained.

Interpretation of the industry had given "rising capital + nationstar R & D + channels as the Buddha," He Yong "generous" evaluation of the "basic right". "In the competitive field, as the state-owned enterprises, the competitiveness is obviously rising; in the LED lighting industry, as the largest state-owned assets into power, we should reflect the strategic power of the existence of a strong. We are pursuing the development of the scale, speed, quality and efficiency of the organic unity, enter the host country star and FSL is to build a very competitive industrial chain to achieve one of the objectives of the effective measures. "

How to operate in the future layout of the joint development, dislocation development

Now look back at the "rising" can cause such ripples in the LED lighting industry, and spread so far, first in its acquisition of "nationstar" and "FSL" in the industry and a leading position in the industry chain. In this industry, the two are not only "predecessors", but also in the forefront".

Founded in 1958, FSL's total revenue reached 3 billion 68 million 640 thousand yuan in 2014, and was established in the country in the star Optoelectronics in 2014 to achieve revenue of $, both of which can not be underestimated the strength of the 1 billion 543 million 30 thousand.

When talking about the two shares of listed companies, the future of how to integrate the operation, "He Yong said, simply, what we need is" joint development ", LED fierce market competition has no need to be tired of the nationstar with FSL in the future by adjusting the implementation of dual brand strategy, overall planning advantages under the brand dislocation development and market segments; two is formed on the middle and lower reaches of the effective cost control and internal system complement each other to form a joint force; three is the technology research and development, cost control, marketing channels, brand advantage in the industry to seek the initiative and the right to speak, the current fierce competition in the LED industry and re shuffle the opportunity to expand market share, to keep the enterprises bigger and stronger to do better". Our goal is clear, the determination is firm, action is quick, we do have, as long as it will strive to do the best, including entering the international market in the future, a national brand, so. He Yong stressed.

Merger and acquisition of enterprises in Foshan, the combination of inevitability and contingency

With the rising of nationstar, FSL's "alliance", and not simply the two merger, any a capital transaction than the current LED lighting industry occurred, it has a deeper meaning and effect, it is the market for the return of the government is for the LED sector attention, or it will be ecological the new environment reconstruction LED lighting industry, its impact will spread to the industry or even the future.

The concern is that the rising choice of the two companies are located in the Foshan area, this is a coincidence? In this regard, He Yong said: This is inevitable, there are occasional.

"In fact, rising entered the LED industry, entered the country star power is the realization of constructing strong LED complete industrial chain of the first step, the second step is to choose what kind of perfect enterprise to build the industrial chain is still in the thinking and selected Zhen when he learned that the controlling shareholder of OSRAM FSL intends to sell its stake, we act decisively and the shot without hesitation, after negotiations, we finally agreed takeover of OSRAM holdings limited to 2 billion 622 million yuan holdings of FSL shares. At present, the state has submitted a request for approval of the necessary materials, is going through the process, is expected to slow in 2 months is slow to complete the relevant approval within 3 months