Ronda: continue to reduce the proportion of lighting, increase the high margin products orders

LED factory last year, this year the company operating lextar rise, profit is still the main spindle, with backlight products however, lighting products to profit pressure a few years ago, the proportion continued falling, application of new lighting product shipments increase, this year business continued to maintain the optimistic.

Lextar over the past few years in Taiwan area and most of the LED factory, the operation will focus on the lighting market, 2011, Lunda lighting products accounted for only 5% of the proportion of shipments to 10%, however, the market was optimistic about the global lighting market, lighting products to expand production capacity also Luanda, to the peak in 2016, the proportion of lighting products also exceeded 50%, but it also makes in recent years operating bottomed lextar.

Lextar last year to actively reduce lighting products proportion, so far accounted for about 35%, this year is still continuing to cut the target Longda lighting products proportion strategy is currently, as long as the lighting order does not make money, are not connected, we expect this policy on this year's profit structure still has a positive impact.

Ronda is expected to last year turnaround, operating profits rebounded, mainly from the backlight products, the backlight products in the profit structure still accounted for more than 50% of the proportion, is currently in the backlight market shipments, four main product lines include PC, NB, TV and mobile phone.

Lextar also said that last year the price still backlight products fell 20% to 30% magnitude, is expected this year is still a backlight products of low order price pressure, therefore, this year the company strategy is to raise the proportion of high-end products, such as PC, NB, gaming products to order, and part of the car with backlight products, gross margin are relatively high, this plan will actively increase the Lunda high margin orders, the goal is to try for profit performance.

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