SWOT analysis: AR/VR can become a small pitch LED under an air outlet

About 2016 the hottest black technology, is undoubtedly AR (AugmentedReality: AugmentedReality) and VR (VirtualReality: virtual reality) technology, from the beginning of last year to enter the public view of the fantasy Kaka to bear, this year I worry real VR search, Taobao launched the "Buy+" VR shopping, as VR/AR technology has already begun into our life, entering the industry blowout.

In fact, as early as the beginning of the 2014 Facebook20 billion acquisition of Oculus, MR, AR, VR (mixed reality, augmented reality, virtual reality) as the representative of the technology has become the industry in the air, then Samsung, HTC, SONY, Razer, Canon and other technology giants joined the group, also seems to let people see this industry is in rapid development.

VR/AR in the end how much fire, the analysis of data from the world's major authorities seem to be able to see. The famous Research Analysis Corporation DigiCapital predicts that by 2020 the market size of VR/AR industry will reach 30 billion and 120 billion dollars a head mounted VR hardware market size in 2020 will reach $2 billion 800 million, is expected in the next 5 years compound growth rate of more than 100%.

Goldman Sachs research report shows that the VR/AR industry market size in 2025 will reach $182 billion, of which $110 billion for hardware revenue, $72 billion for the software field. We can see from the analysis of the data from the major authorities that the VR/AR industry will be a billion dollar market in the future.

What is VR/AR

VR (Virtual Reality Technology) is a kind of technology that provides the immersive feeling in the interactive and three-dimensional environment which can be generated on the computer by using the computer graphics system and various kinds of interface devices. Among them, the computer generated, interactive three-dimensional environment into a virtual environment. English abbreviation VR, created by the United States VPL company Lanier in early 1980s.

Intuitively speaking is as long as the user wearing VR equipment can be 'transfer' to any place you want to go, can go to a few people tread of Antarctica, can also go to the rainforests of Africa; can pass through the time tunnel, back to the Warring States period; also can spy on transport human travel of the next century.

While the AR is augmented reality, is the position and angle of a camera image and real-time image with the corresponding technology, the goal of this technology is the virtual world projection and interact in the real world on the screen. The AR system has three outstanding features: 1 the information integration of the real world and the virtual world; the 2 has the real time interaction; the other is to add the positioning virtual object in the three-dimensional space.

Intuitively speaking, AR can support people to accomplish more complex work by means of big data, such as the replacement and assembly of machine. The camera image users using AR glasses to watch through a front-end record in AR glasses, the glasses and then developers programming good video overlay in a form of augmented reality guidance, through this way, the operator can step by step to complete the work.

A simple method to distinguish between VR and AR is: VR need to use the headset to complete an opaque virtual world immersive experience, and AR needs a headset a clear view of the real world and overlap in the above information and image.

Will VR/AR be the next growth point for LED small spacing?

It is not difficult to see, VR/AR technology has become the next opportunity, but from the development process of various industries, when new opportunities arise, is often the herd, and easy to ignore the inherent nature of the industry, so when the arrival of the hot, LED enterprise must be rational to look at.

We might as well assume that VR/AR technology has developed to a certain degree of mass production, market-oriented. Based on this condition, we follow the SWOT analysis method to explore whether a LED display business is necessary to enter the field of VR/AR.

S (strengths) advantage

From the perspective of the VR/AR industry chain, the display is the most basic and most important hardware facilities, with better quality effect of the LED display is no doubt significantly enhance the user experience VR products.

As the terminal display of the carrier, whether it is from the display surface or functional effects, the current small spacing LED screen display products are the best end. Small pitch LED display compared with the traditional LED color display, the resolution is greatly improved, the display color also naturally, compared with the LCD wall, with seamless display; compared with the DLP wall, the configuration is more flexible; can be equipped with touch, 3D, 4K etc. the trend of technology.

In addition, compared to other terminal display products, small pitch LED products to achieve a seamless display of large screen display, you can give users an unparalleled visual experience. For AR/VR products, the experience is undoubtedly the most important.

With the future of VR/AR technology industry broke out, small pitch LED display technology with its seamless and excellent display effect will show explosive growth.

W (weaknesses) disadvantage

From the perspective of the VR/AR market, the future of the two directions of VR/AR, one is to enter the civil market, into the family. One is the commercial market, market display, experience.

From the market perspective, the small pitch LED LCD compared to the gap is still very large, according to the current price if the P1.0 lamp, the specification of a 40 inch LED small spacing