SamSung China President Pu Genxi: Samsung built in China second

Early Samsung Chinese headquarters took over president Pu Genxi, in September 2nd with his management team in Germany Berlin International Consumer Electronics Show (InternationaleFunkausstellung, IFA). During the exhibition, Pu Genxi accepted the first financial daily interview, the first detailed disclosure of Samsung's new strategy in china.

Pu Genxi said that the world's five largest electronics manufacturers have entered the Chinese market, and China as the focus of future development. "Who will win the world in the next 5 years?. At least in the competition for consumer electronics." Samsung currently 90% of the products have been produced in China, while Samsung's Chinese market has become the world's second largest Samsung market, and is gradually becoming the core of its international market.

China strategy: Reinventing Samsung

"When I came to China, I changed the slogan of SamSung China to become an enterprise that is loved and respected by the Chinese people. This is my most important task as president of Samsung china. We do not want to regard China as a simple production base and sales market, and more importantly, we want to build SamSung China into our research and development base." Pu Genxi said.

Known as the "business strategy experts," Pu Genxi in 1978 to enter the work of Samsung, Samsung Group has served as head of the operation of the diagnostic team leader, Samsung credit card president, etc.. After he took office, or spent half the time, run the Samsung 29 production enterprises in China, the sales and service agencies of the 89.

Pu Genxi before deciding to accept the appointment of Samsung headquarters, Samsung has carefully studied the specific circumstances of China, SamSung China's overall development is good." He made the decision to come to China to take office, his task is to establish second Samsung in china.

Samsung in China will have two main business, accounting for 80%~90% of electronic business, finance will be another main line."

Another core of China's strategy is to synchronize with the national strategy of the Chinese government. Pu Genxi said that one of the principles of SamSung China strategy is to meet the development of public welfare in line with the Chinese government to promote the development of direction: including personnel training and rural issues, to help vulnerable groups, etc..

"The rural issue is a matter of considerable concern to the Chinese government, so every company in the Samsung Group will continue to support a village. We are implementing the plan, the first phase by more than and 50 companies to support the village of more than and 50. My personal hope is that all companies in China, Samsung, are able to help a rural partner to help them achieve the material and knowledge of the leap."

It is very important to learn Chinese well

Some people think that Pu Genxi's greatest success in the past is in the financial sector, rather than business management. On the contrary, Samsung headquarters for his evaluation is that this is the most strategic needs of SamSung China managers.

Samsung actively encourages Chinese people to engage in important management positions. SamSung China's existing staff of 50 thousand people (China is Samsung in addition to South Korea's Samsung employees most of the country), in the 50 thousand people, Han employees only 600 people, the 900 executives from china. Early entry into China, more than 95% of the important positions have been held by local staff. When I talk to local staff, tell them I want them to challenge me. Chinese local managers have a very high quality, absolutely can replace my position, I eat in the factory and local officials told them, if you want to challenge my position, please raise their hands, the results of a lot of people raised the position of legal challenges."

But at present, Samsung in the China problem is to solve the communication problems of Korean staff and local staff, as in culture, management, knowledge of the market level, there are some differences, to establish good communication channels is one of Pu Genxi's goals.

I try to take a direct dialogue, listen to more people's suggestions and opinions. I am in the process of visiting the corporate enterprise, with the local staff to communicate, eat. Samsung is also the establishment of mechanisms within the enterprise, for example, we have just established a recommendation by the various legal staff composed of JuniorAboard (grassroots), the staff of the questions, problems, suggestions communicated to me. China is changing so fast that we must keep up with it."

At the age of 52, Pu Genxi began to learn Chinese, because he understood that the language can never be completely translated, he will learn Chinese as its personal Chinese strategy.

"In Korean, I am satisfied with the staff or not satisfied, can be expressed in tone, but now, in Chinese I can not be so complete expression, the need for translation of communication. In addition, do not understand Chinese, you can not drink directly with my Chinese friends, this is my regret!"

The Renaissance of digital television

Pu Genxi also cheerfully said: we are in the era of digital TV Renaissance, Samsung has become a digital product promoters, not just followers."

TV technology update, is a revolution in the field of digital consumption, Samsung how to catch up with this change? Pu Genxi is the era of digital entertainment is called the era of digital consumption renaissance". Samsung's main push of the portable media player, it is Samsung digital renaissance renaissance weapon.

It's just not enough. How to let more consumers know Samsung market? In order to promote the Renaissance of the digital age, Pu Genxi revealed that they