Samsung intends to acquire Fiat auto parts manufacturers focus on automotive lighting and automotive electronics

Intelligent machine buying peaked, the sales are weak, Samsung after wisdom machine era prepared, reportedly intends to acquire Chrysler Fiat Group (Fiat Chrysler) under the banner of the automotive parts companies Magneti Marelli, additional front impact performance.

The Korea Times, the Korea Herald, 3 sources said, Samsung consider all or part of the acquisition of Magneti Marelli, Samsung is interested in the department including lighting, car entertainment, telematics (Telematics), these operations can reduce the dependence on Samsung consumer electronic products. Samsung reportedly bid $3 billion, may be signed at the end of this year. If it comes true, Samsung will be the largest overseas acquisitions.

Automotive industry is currently the most popular emerging areas of technology, Google, apple and other competing into unmanned driving, attractive business opportunities. Samsung Electronics spotted this, early layout, last year set up a special team to manage auto parts business, recently invested more than 510 billion won, stake in China's electric car maker BYD.

At the same time, Li Zairong is the head of Samsung Chrysler Fiat Group Holding Companies Exor external board members, improve the authenticity of the acquisition rumors more. Senior fund managers believe that Samsung Electronics should not compete with the international car factory, just want to sell parts to the car factory, ready for the era of intelligent machines. Magneti Marelli has been working with Samsung, Samsung Electronics is one of the largest Display panel factory customers Samsung.

Fiat Chrysler encouraged by this, 3 shares rose 8.88% to close at $6.62, the biggest increase since October 2014. 4 morning, Samsung Electronics also rose about 0.8%.

Samsung smart machine recently news news. Yonhap reported on the 4, Strategy Analytics (SA) data show that last season (2016 4-6 months), Samsung Electronics sales in North America in the mobile phone market share the wisdom of ascension to 32.7%, far more than apple (Apple), return to the leading position; Samsung America wisdom machine market share surpassed Apple ranked first for 2 years (2014 4-6 months) the first time.

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