"Season" box LED according to what is the correct way to open business

For LED lighting companies, the game market to have their own strategic objectives, if there is no target, there is no realization of the strategy, then it will become an innocent victim on the battlefield. "Good to succeed", the traditional off-season is coming to an end, "golden nine silver ten" is coming, only preliminary preparations, in order to reap rich fruits in season.

Open the "season" the right way

As the saying goes, "off-season market, sales season, off-season is the development opportunity to expand the network channels, the vast, development and implementation of the carpet, covering the full range of these sites, the integration of channel resources, sometimes can play an unexpected effect increment.

From the visit of nearly 20 Pan Pearl River Delta lighting companies, more than 90% of the lighting business from August, began to prepare for the arrival of the peak season to prepare for the. Among them, pay attention to product quality in order to grasp the traditional Linsen lighting season opportunity: on the one hand, according to the market demand, improve the channels; on the other hand to actively adjust the production plan, to speed up the development of new products and the LED listed, to greet the season. KingSun in August for the dealer channel launched unprecedented promotion activities; Auman technology is started to develop sales plans from July, its purpose is to ensure adequate market supply of goods......

For the lighting companies in the Pan Pearl River Delta region, in the season before, whether it is "adjustment" and "channel innovation", "promotion", or "promotion" and "interior modulation" and "perfect service" and "promotion plan", the only one, that is in order to better promote the product sales to lay a foundation, or prepare for the faster development of the enterprises.

"Take advantage of the peak season, take advantage of the off-season" is the truth that every enterprise must understand. "Profit" is to capture the largest sales; take potential is to get the commanding heights, for long-term strategic advantage. Intensified competition in the lighting industry led to the off-season demand is not strong, for lighting companies, its marketing focus should be stressed that the competition oriented, more focus on the analysis and analysis of competitors. Relatively speaking, the peak season should emphasize demand-oriented, and to meet consumer demand for functional innovation for profit is more practical significance.

Invest in the future to find a good match

With respect to the promotion of new products "," extension of the deep channel "and" propaganda "and" promotions "and" lower prices "and other conventional practice, in recent years, a variety of training more and more lighting enterprises, there are also many lighting companies in the" golden nine silver ten "on the occasion of the arrival of the sales staff, the terminal guide business cooperation, launched a series of training, to enhance the comprehensive strength and market competitiveness of their.

The comely lighting as an example, in the "golden nine silver ten" before the core work is the comely lighting store long training. According to the comely lighting marketing director Zou Hui introduction, from the beginning of April this year, we hired a comely lighting Guangzhou Jianzhong training experts to join the national comely lighting store manager training, has launched the 3 phase of the training course, according to "store management" and "sales skills", "team building" and other aspects to improve the manager of the sales skills and management level.

Rectangular lighting in the sales season is approaching, the best state to meet the challenges of the sales team, and has pointed out the "manufacturers joint action", selected fine team and strict system, professional training, greatly enhance the ability of business team. The light for lighting and terminal business to achieve win-win cooperation, to provide personnel training program for dealers, such as regular staff of the dealer lighting technology, sales knowledge and other aspects of training.

In early August, the first phase of the golden point of business school special training camp held in Zhongshan Xiaolan, Ya point stores throughout the country and nearly 200 people participated in the shopping guide training. Home appliance general manager Kuang Jian in the training session, only the "first" to be remembered, Accor is committed to building brand "CIS switch category first brand", while gold training consultant is to promote the foundation of "create the first brand".

There is no doubt that, at the moment, training more attention by lighting manufacturers. This is in line with the laws of market development. Senior industry source said, in the market environment is not very good now, consumers are becoming more rational, market traffic declined sharply, many dealers feel the hitherto unknown difficulties, because most dealers still use the traditional concept of the previous choice brand, store management, staff training and treatment of consumers. Compared to the building materials industry, the lighting industry is far behind the level of marketing, training mechanisms and awareness is still stuck in the simple experience of the above sales experience.

At present, consumer groups gradually to 80, 90, a few years of experience in management and sales, how to adapt to the current needs? Not only is the consultant and manager, also including dealer boss, should change the thinking, to meet the industry's new marketing thinking. If the enterprise can have the foresight to build a good platform for training, from marketing and training mechanism of advanced building materials industry, let the dealer change "with individual ability oriented" gradually to "sales team collaboration" sales, will be able to enhance the comprehensive competitiveness of businesses in the terminal market.

Action show

There is no off-season market only off-season thinking in the current downturn in the market, for the lighting business, the idea of neglect, slow action than strength