See how the Chinese LED enterprises into intelligent lighting

The size of the market slowdown, the price war smoke, foreign enterprises have to retreat, LED and bleak prospects? In order to find a way out, LED is the joint industry giants in order to win, or in the form of independent research and development of special development? What the industry needs is the vision and courage of the enterprise to promote the entire LED lighting industry to the development of intelligent lighting transformation, I believe there will be more companies in the future through a variety of ways and channels to enter the field of intelligent lighting. Look at how China's LED lighting companies win surprisingly, collective change wisdom lead the future lighting!

Slowdown

LED industry prospects?

According to statistics, in 2015 the global LED lighting market size of $25 billion 700 million, an increase of 44% over the same period in 2014, LED lighting market penetration reached 31%. It is expected that in 2016 to 2018 the global LED lighting market growth gradually stabilized, some alternative light source has been replaced, the market growth rate of about 20%.

From the information point of view, LED lighting industry market growth rate, but the overall growth rate of the LED industry has begun to slow down. 2014 high brightness LED output value of $14 billion 200 million, the growth rate fell from 19% last year to $9%. 2015 output value rose only slightly, reaching $14 billion 500 million, an increase of 2%.

Slowdown in the phenomenon of domestic LED companies are also very concerned about. 2015 China's LED lighting industry as a whole scale of 396 billion 700 million yuan, an increase of 15% in 2014, compared with the average annual growth rate of more than 30% over the past 10 years, the growth rate decreased significantly. Not only that, PHILPS, OSRAM, Panasonic lighting and other LED industry giants have announced the sale or spin off in China's LED lighting business, had to let people worry about the future development of the domestic LED industry.

Price war intensified, quality assurance is king!

Since the LED lighting market mature since the industry price war is very fierce, while the industry price war continued to complain incessantly. Last year, the industry launched a price war around the LEDT8 lamp, the price fell below 10 yuan mark, so that the industry marvel. For this year's situation, Guangdong Lonon Electric Co., Ltd. Electronic Engineer Wei Wei is a direct assertion: this year may be more brutal than last year. "

Many companies said, resulting in a large part of the price war because of serious homogenization of products flooding the market, finally the lowest bidder wins. LED after several years of explosive growth, homogenization of products too much, many companies because the price competition is too strong to collapse. According to industry data show that in 2015 there were about 4000 LED companies (including upstream and downstream of the middle reaches of the chip lighting applications), especially downstream enterprises, the number of enterprises in 2018 may be reduced by half.

Excluding homogenization serious, do not meet the national standards of product mix in the market to compete, but also makes the LED industry price war intensified. Many industry engineers said: "if the products are in strict accordance with the national standard of 3C, the price war will not be like now so serious, it is not really a lot in line with the national standard 3C products to participate in market competition in order to disrupt the market order, this is the national level regulation in place. "

LED lighting industry today to discuss how to avoid the price war is not realistic, the price war is the inevitable stage of mature development of each industry, it is behind in the price war, how to standardize the market competition order, let the market healthy development. LED price war is reflected in the implementation of national standards are not in place, lack of supervision, but also indicate that LED lighting companies want to stand out in the industry, product differentiation will be the future trend.

Price war is mainly concentrated in the low-end market, engineering customization, segments and other areas are divided into a certain threshold, to a certain extent, get rid of the low-end market intense price war, so as to obtain high profits. More competitive for differentiated products to the main battlefield of fierce price war, customized, niche has become the meat and potatoes.

However, it is worth noting that the industry believes that, whether it is to do differentiated products, or to enter the field of subdivision, product innovation, quality assurance is still necessary to follow the road.

SOE force

Future lighting to see China

In recent years, the LED industry key enterprises have announced the sale or spin off LED lighting business, which is not much business eventually transferred to the domestic LED lighting companies. OSRAM as the European lighting business leader, 2015 FSL will hold 13.47% of the shares sold to a rising group. The light source is ready to split the business for sale; Japan's Matsushita lighting off in 2014 respectively Chinese Shanghai lamps factory and Hangzhou factory, the overall contraction of the lighting business; Toshiba Japan as the yen exchange rate fell and business losses and other factors, in 2015 announced its withdrawal from the white LED business; foundry TSMC decided to exit light emitting diodes (LED), flag down product of solid-state lighting will be sold to crystal electric, completely out of Taiwan semiconductor solid-state lighting.

Foreign companies to withdraw from the domestic market seems to be a foregone conclusion, Fu Baocheng that in the fierce competition among foreign companies to quit just a matter of time. He said: "the foreign enterprises have their own production process, including the experimental period, development period and wholesale market cycle, the whole process down to half the time, the rapid development of production speed obviously could not keep up with the market. The domestic private enterprises, a month can come out of a product, you may sell two months to lower prices rectification. The difference of market reaction speed