Shanghai lighting market in the first half of this year, sales slump

Shanghai high level of consumption, which is heavily lighting sales. Yiyezhiqiu, by the Shanghai market can be seen throughout the lighting market. Many dealers in Shanghai, the first half of this year, the market is at a low sales.

Shanghai is the country's economic, financial and Trade Center, at present, Shanghai has a population of nearly 20 million people, the residents of the user of about 6000000, the per capita disposable income of urban residents in 2009 has reached $28838.

Market performance

According to Ms. Zhao, an agent of OPPLE, this year sales fell 30%

Recently, this reporter visited the market, many businesses reflect the current market downturn in sales. According to OPPLE, an agent Zhao introduced, this year, sales fell 30% last year. But the merchant also said Hou Dekai is not good to do business this year, wholesale retail is passable, but relatively dull. The two most influential factors that the government launched a new deal as well as the real estate project in Shanghai, World Expo, and led to the suspension.

Four constraints of 90% rigid demand is not sold

The first half of 2010, the Shanghai property market by the impact of macro-control, turnover shrinking significantly. According to the special assessment and market U-Right network joint provides data show that in June Shanghai City area of commercial housing turnover 420 thousand square meters, an increase of 35% in May, but the volume is at a historic low, the volume is only the lowest in September, 2008 and October are. According to SouFun latest survey shows that there are 90% rigid demand for the first half of the shot did not sell the house, mostly holding a wait and see attitude.

World Expo part of the project due to downtime

In order to ensure that World Expo successfully held in Shanghai in 2010, according to the "Shanghai Municipal People's Congress Standing Committee regulations on the city to promote and protect the World Expo preparation and organization of the work of the decision", during the period from April 1, 2010 to October 31, 2010, and the Huangpu District Expo plate and Luwan District and Pudong New Area area of the construction project will be temporarily suspended, this leads to a decline in lighting lighting demand.

Lot decision popularity

In addition to the above two external factors, the business is good or bad with the store's geographical location, management level are inextricably linked. Some of the good geographical location, coupled with the store management side of the business, business is pretty good. The individual lot more biased stores, some businesses often appear for several days without the phenomenon of customer door, and even the shop door locked.

Low season decoration

"Now is the summer, consumers do not like the hot weather to engage in home improvement. I think that the national day will usher in the peak sales until the end of the year. "In the interview, the Red Star Macalline store, lighting, Frau Shao Yitian said the person in charge, because the summer weather is too hot, very few choices at this time for the decoration of consumers, this is the reason why is the summer sales season.

Break through

In order to cope with the current situation of the market dull, some businesses want to do some activities to break the dull market. At the same time, they also hope to improve the management level of store management, manufacturers can strengthen the support of businesses.

Strategy update

"I think that businesses should seek some breakthrough to stimulate the summer off-season. During the off-season, we will update some of the new products, to seek some simple summer, refreshing, art series and other styles of home lighting products. In addition, we will be through a number of outdoor advertising as well as in the market to do some promotional activities to stimulate consumption. "Shanghai Tong Fu juhao lighting mall store general manager Chen Zhenwei

Shanghai Tong Fu juhao lighting mall stores the main agent juhao lighting modern Home Furnishing series products, the first half of this year, reflecting the business is dull while many businesses, the shop running a sales increase of 20% over the same period last year. Chen said that the new product will be updated and advertising to stimulate summer sales.

Strategy two pull

At present, led more and more favored by the market, we are also considering the sale of LED products. At the same time, we are also doing some activities in order to break the dull atmosphere of the market. "Project leader Zhu Chunmei Carver lighting

The project on behalf of the carver lighting businesses through various ways such as promotional activities to stimulate the off-season sales.

Strategy three stores need to do advertising, management

"We are the main agent of OPPLE brand, OPPLE to the quality of survival, in the very importance of brand consumption in Shanghai, customer acceptance of OPPLE is still good. This year we have a good business here, but also with the management of the market can not be separated, we are located in the city of lights in the advertising, management and other aspects are done in place. "OPPLE, an agent, Ms. Zhao

OPPLE level agents in general Zhao believes that the marketplace competition in Shanghai, mall management should do advertising and propaganda work, enhance the management level, improve store popularity, to create a good business environment for operators.

Strategy four manufacturers need to strengthen after-sales service

"I would like to appeal to the manufacturers, not only the immediate interests, regardless of after-sales service. Manufacturers must be responsible for the following dealers, do a good job convergence, so as to facilitate the harmonious development and common progress. "Merchant Hou Dekai

Businesses recognize Hou decka