Simple application of LED enterprise "Shenzhen dream" Venice

"The expert sees the doorway, the layman looks lively. All of the current LED industry attention has been increasing, and the downstream application this piece of low barriers to entry, the traditional lighting to make a transition It is often seen. LED or directly cross investment phenomenon, who do not want to miss this opportunity. Recently, a person in charge of a LED company in Shenzhen, told reporters that the current hot investment in the industry market.

As Shenzhen is located in the forefront of reform and opening up, information flow and electronic components, such as supporting the perfect. So in the past few years when the LED export market began to sell, there are many traditional lighting companies in Shenzhen have to do LED transformation.

Although the ensuing financial crisis to the shadow of the export of LED, but the LED business of Shenzhen dream did not end, the rise of the domestic market so that they re see the dawn".

And unlike the export market, the domestic market for LED in terms of quality and technical specifications and there is no strict standard. Low threshold led to more traditional lighting companies joined the army LED.

Every day there are a lot of salesman to sell LED products, I do not know how to choose. In the face of a large number of LED brands, many businesses have been very confused.

The reporter also found in Huaqiang North LED trading center, LED stores from the original six floor expansion to the five floor, stores a total business area reached nearly 13 thousand square meters, can satisfy the requirement of 420 LED manufacturers have a store.

"Even in two or three years, LED lighting will still be seen by many as an emerging industry to invest in. A LED manufacturers responsible person told reporters that the market mentality of the LED industry is more impetuous, in the LED did not fully understand, it was identified as a profitable project, have invested in factories in order to dream".

Get together application areas

The industry said that the traditional lighting transformation do not have too much technical threshold LED, but in terms of product research and development requires greater funding.

The development of a LED product requires at least four, five hundred thousand of the investment package, and the LED light source is more than 10 million investment in the scale of the plant. Shenzhen Xianglong photoelectric responsible person said Lan Wenliang told reporters.

Although Shenzhen's LED industry has been covering manufacturing, encapsulation and lamp assembly from the chip and other sectors, to form a complete industrial chain of LED, bred many such as REFOND, Mason technologies such as LED listed companies. But from the structure of enterprises in scale, most of the LED of small and medium enterprises in Shenzhen are concentrated in the downstream applications of low investment threshold, low level of the construction of the phenomenon is very common, but the large amount of narrow, technical level is not high.

Traditional lighting companies in the transition to do LED, manufacturing is still based on manual equipment, mold, manufacturing process and device testing and classification technology has not really mastered, low value-added products.

The core competitiveness of the enterprise is not reflected by the value of the product, but mainly reflected in the stability of the order, with stable customers and sales channels, production and investment is relatively large enterprise viability.

Engineering channel

In the LED enterprise group in Shenzhen, less directly by the transformation of the traditional lighting companies, most enterprises do LED from the very beginning, and not many traditional channel resources, enterprises need to build their start from zero.

According to the reporter visited the major lighting stores in Shenzhen survey found that the vast majority of shops operating lighting products have introduced LED products, reflecting the LED products in the channel laying made good progress.

However, the person in charge of the factory, told reporters that the current situation of the LED market is not high degree of popularity, many LED companies to focus on the main project, the business sector, to relax the construction of the channel.

He said that the current process of self LED enterprise channel is relatively long, the cost is relatively high, single channel maintenance costs accounted for more than 5% of corporate profits. In addition, between distributors and in so many companies forced some enterprises directly constantly on the run, starting with the large-scale decoration engineering company and large unit owners direct cooperation.

The person in charge of the Lan Wenliang photoelectric Shenzhen Xianglong told reporters that their enterprises in the channel construction is still the main project, through the customer relationship network to explore new customer resources, at the same time, the traditional marketing methods in order to pull the exhibition.

Our customer base is mainly a number of jewelry stores, because we have a huge network of relationships in this area, a stable customer resources. In the development of new markets, we will focus on the north market, to avoid the fierce competition in South market. "Blue Wen Liang said.