Small spacing LED screen hot into the high-end market was attacked?

According to the China LCD network reported, LED is now everywhere, walking in the street is on the screen play a variety of information, home LED lighting is everywhere, we believe that for LED is not unfamiliar, especially for the display is not strange, after ten years of development, LED has gradually entered a stable market the development period, the growth rate is slowing down, but this does not mean that the LED industry development bottlenecks, small pitch LED display rise in recent years is very influential, unstoppable momentum.

Compared with the traditional LED display screen, small spacing and higher threshold, because of its high technology, capital, production and research ability, business investment will increase, which is why the small spacing relates to business enterprises, are strong comprehensive strength of large enterprises, especially the listed company is the most prominent, such as: Chau Ming technology, Riyadh, Abison, this is also the first in the industry with small spacing the concept of a number of LED companies, but also by virtue of small spacing stocks in the capital market and therefore charge into the enemy ranks tasted a lot of sweetness. It is understood that Riyadh, Chau Ming in the leading position in the 2015 were the first half performance chart, although the increase is less than two and Abby, but over the past two years, Dongfeng small spacing has also the fact that last year alone break IPO hurdles, the successful listing and the soaring price of fact is enough to prove that.

However, in the fierce competition in the display market, small spacing of LED pressure is not small, in the high-end market shows great temptation, small spacing LED want to break, before the DLP splicing block, and after the attack of 1.8mm LCD screen, can be described as enemies not to go, added a rival, small distance between the LED display enterprises how to handle this?

Due to high cost, at the beginning of the promotion, small pitch LED display screen will display high-end market as an important starting point to expand the application market, therefore, various small pitch LED display enterprises will maintain a high degree of attention to this area. For a long time, because of the seam large LCD screen used in the high-end market is very limited, DLP splicing naturally become the key small spacing of LED PK objects. However, with the joint promotion of technology, especially now 1.8mm joint products, LCD display market for high-end power to quickly upgrade. The enemy is not to go, added a rival, small pitch LED display enterprises how to handle this?

The so-called "enemy awareness". Although the LCD splicing and DLP splicing companies have maintained a high degree of attention to the high-end display market, but the two are not entirely consistent in attitude. By virtue of the "zero" joint advantage, DLP splicing was the large screen display market absolutely dominant, however, with the strong rise of LCD screen, DLP screen market share has been compressed, high-end display market has become the last barrier, can hold the high-end display market dominant position has already become a key ring, DLP splicing of sustainable development therefore, DLP splicing enterprises for high-end display market spare no effort; by contrast, LCD screen for high-end display market appears indifferent but many, as in the low-end display market absolute control, expand the high-end market demand is the strategic layout, and technology improvement let's have a competitive capital, therefore, although less of a sense of urgency, but also crucial.

As for the small pitch LED itself, due to the price can not be significantly reduced in a short period of time, therefore, the price of a strong high-end display market is also bound to win. This means that, in the high-end display market, whether or DLP splicing is liquid crystal splicing small pitch LED "Sike" object.

From the perspective of technology promotion, LCD, small spacing and DLP splicing is obviously quite distinct from each other, but in the market application, the three applications are not necessarily incompatible". Compared with the low-end display market, high-end display industry users will pay more attention to the quality, the "best fit" became the first purchase criteria, this also resulted in a project, because of different application scenarios, LCD screen, DLP screen and small pitch LED display will coexist, and their duties.

For example, CAI technology in China - Arabia Expo national project construction has also adopted a series of 80 5X12 70 inch DLP rear projection display unit and the 3X4, 7X5, 2X3 three sets of 46 inch LCD display device, wherein, the arc DLP rear projection display unit is placed in the main field of smart city Expo Exhibition Center however, LCD screen with stereo splicing form (120 degree angle is formed between the two sets of large screen) in the exhibition hall in a more flexible display.

For their continuous development, DLP splicing enterprises can choose the "multi leg walk" mentioned above, DLP splicing triolion and enterprise, GQY and other mainstream Vtron have completed the LCD, DLP splicing and small spacing LED line layout, but in contrast, the traditional LED the display enterprise is "love" in small space. Because of this, the high-end display market competition pressure, for these small LED companies will be more intense.

Small spacing LED now has become the mainstay of traditional LED showed the growth of corporate performance, which can be seen from, they released third quarter earnings report for example, Chau Ming technology, 2015 1 to September, the total revenue grew 39.18%, while the small spacing of the product revenue grew as high as 102.96%; aibisen also pointed out in the third quarter report