Stable period of LED packaging enterprises profit promotion where?

Recently, I saw a new term "CSC" for LED packaging, which means "chip level coating" according to the original text. Today, Mr. Wang doesn't want to talk about the technology itself, but from another perspective, the LED packaging industry. Speaking of this product, then why do you want to do such a process improvement? In fact, in the final analysis, in order to save costs and improve profits.

As we all know, the current LED industry into a stable period, especially in the field of packaging, the competitiveness of enterprises is reflected in the "cost-effective" three words competition. For the current LED industry is gradually increasing penetration, how to hold the profit is the most concerned about packaging enterprises.

According to online Wang's understanding of the current LED industry, the current LED packaging companies put aside management optimization, from the market, technology, technology level, mainly reflected in the three major strategies.

I. price increase

Prices for the current people in the LED industry, I think it is no stranger to, and may have been a bit surprised at the beginning of last year, but by 2017, this is clearly no longer. Of course, first of all, this is because the price of raw materials, capacity supply problems, and secondly, enterprises have mastered the right to speak.

On 2016 LED prices, dramexchange consulting its brand LEDinside LED research director Wang Fei also said the main factors is the supply side of the rising prices of raw materials, the rapid growth of small pitch LED display and the demand side of the segments of the. The lighting industry chain due to the impact of rising costs, the cost will be gradually need to pass downstream to maintain profit margins, which led lighting package price, is to pass downstream packaging factory cost efforts. But Wang Fei also said that the concentration of packaging industry gradually increased, large enterprises because of the huge volume, but also have a strong bargaining power.

In any case, for an incomplete monopoly industry, the use of price increases to ensure profits can be said to be simple and crude, and, of course, the most direct strategy. For the current high concentration chip terminal, the strategy of price increase is advisable before the production capacity is released. But as a commodity, in pursuit of the ultimate mode of cheap and fine, the price increase is not a good strategy at all. With the gradual release of production capacity, the situation in short supply has been eased, and profits will only be given to the mobile phone through price increases, so the current situation of whether LED will maintain the price increases remains to be seen.

Two, product miniaturization, simple process of

Since price increases are not a good strategy, it is only by controlling costs that the profits are guaranteed. From the current enterprises in the product to take the strategy, in addition to expanding other areas, the original product simply said that the product is to save raw materials and simplify the production process. This point, LED companies can say that the overall good, some of the problems. It is true that in recent years, LED enterprises have begun to standardize and standardize the form of packaged products.

As part of the problem, LED enterprises have introduced CSP solutions because of the need to save materials and reduce costs, but so far the cost has not been resolved. If a so-called cost reduction program did not reduce the cost, it is not a good solution, but maybe it will at least not yet, so the current CSP or a walk in the way of cost reduction plan.

Such as Siu Chi deputy general manager Zheng Haibin CSP said, at present, in the short term, not in order to reduce the cost, but to specific lighting demand; the long run, break the cost balance efforts is to cooperate with the whole industry chain. Therefore, the current packaging enterprises profit growth point, but also in the existing mainstream products to control costs and ensure profits.

For the stable period of LED, the miniaturization of products is not really CSP temporary impact to the LED product of existing high cost, so the existing enterprise profit center has to rely on formal cost-effective LED. It is because of this, the cost control of the existing product has become the priority among priorities of the current packaging companies, this is the simple process is particularly important, especially now gradually heightening under the condition of labor cost.

Three, the equipment is fully automated

When it comes to the simplification of packaging processes and the reduction of labor costs, equipment plays a central role. In the current LED packaging mainstream equipment market reshuffle basically ended, each of the main packaging links segments have also formed a "link giant" situation, packaging companies how to ensure profits?

Recently, the online contact with several equipment companies, the harvest of some different ideas. Put aside the original mainstream packaging equipment, many aspects of LED packaging process ignored by the outside world can help the enterprises to ensure the profits of the products, which like automatic loading machine, automatic centrifugal machine and automatic stripping machine etc..

According to the online King understood that there are already a lot of enterprises in use, but many may still be semi-automatic, that will also cause some marginal costs of enterprises increased, especially now when recruitment is difficult, high cost.

According to the equipment enterprises in Dongguan city in the Qin state company general manager Fan Maode introduction, the current mainstream equipment in the past has increased greatly, now is of little value, but some obscure production processes, not attention to not timely upgrade, especially in the waste of manpower cost.

Dongguan state owned equipment upgrades before and after data comparison diagram

Much of the equipment that controls stealth costs, such as the Qin state, is in the mainstream