Strengthen resource integration, "big thunder" strive to total revenue in 2016 hit 10 billion

The Brazil Rio Olympic Games is being held. As a sponsor of the fina and China diving team, NVC's logo "NVC" LOGO appeared in the diving hall of the Rio Olympic Games. This can not help reminiscent of the "thunder struggle". If it were not a previous shareholder disturbance, NVC would not have attracted so much attention as a lighting enterprise. After Wang Donglei became chairman of NVC's largest shareholder and chairman of NVC, chairman of CEO, NVC is gradually getting rid of the troubles and returning to peace. Now, NVC has returned to the right track, focusing on transformation and development. Zhang Peng, President of Rex group, said in an exclusive interview in the afternoon of August 9th, "big thunder", including NVC and other related company assets, will strengthen the integration of upstream and downstream resources this year, striving for a total revenue of 10 billion yuan. In recent years, the LED lighting industry has been booming. Recently, OPPLE lighting has been listed, and Mu Lin Sen has acquired OSRAM light business. How did Rex, who dominated the traditional lighting age, consolidate his position in the LED era? Regardless of NVC, de ho run, or other non-listed company assets, the actual controller is Wang Donglei. "At present, the competition of lighting industry is not only the competition of products and channels, but also the competition of ecology." Zhang Peng thinks. In 2015, NVC's operating income was 3 billion 850 million yuan, and its sales revenue was about 4 billion 500 million yuan, with the sum of 8 billion 350 million yuan. Zhang Peng believes that with the growth of the unlisted assets as long as 20% this year, "big Rex" revenue this year is expected to impact tens of billions. According to Zhang Peng, Wang Donglei is trying to integrate the assets of NVC and other related company assets into the "Rex group". Among them, non-listed company assets are mainly sales channels, and Wang Donglei has shares in those channels. Lighting enters the era of LED and increases dependence on chips. De Hao run Da is actively developing LED chip flip chip technology. Wang Donglei hopes to get through the entire industrial chain from LED core components, light sources, intelligent control and power supply, home lighting, commercial lighting to market terminals. In terms of R & D, because the LED chip changes every 3 months, the LED lighting products will change every 6 months. Now chip R & D departments are involved in the development of lighting products ahead of schedule. The optoelectronic technology platform of the upstream and downstream joint planning has now covered about 60% of the product line of "big Rex" and will reach 75% by the end of the year. In terms of manufacturing, because of the excellent lighting and commercial lighting done by de ho run DA and NVC, the integration of both can give maximum value. On the integration of sales channels, at present, there are 38 operation centers, 3800 franchised stores and tens of thousands of distribution outlets throughout the country. Zhang Peng believes that this year the channel will continue to optimize, while consolidating the advantages of commercial lighting, enhance the sales power of home lighting, and enhance the income of electricity supplier channels, and achieve "home lighting + commercial lighting" dual wheel drive. For overseas markets, Rex has been ambitious. NVC's 2015 annual report showed that Indonesia, the Middle East, Brazil, Africa and other markets were focused on, but the price of LED lighting products decreased last year, resulting in a decrease of 10.1% to 396 million 700 thousand yuan in last year's sales of brand lighting products. Zhang Peng said, "the next step for the Rex is the US market." The quantity is only 1/3. Brand and channel have always been the advantage of NVC. However, the "storm" in the past few years has affected dealer's confidence. "We are constantly optimizing the scheme so that dealers can better serve users." Zhang Peng said that on the online channel, after the price war, lighting enterprises gradually turned to the competition between brand and service. Rex has different types of lighting products for online and offline channels, while online platforms also conduct "diversion" for offline dealers. On the basis of last year's more than 3000 stores, the first half of 2016 has increased nearly 700 O2O experience stores, which has increased by 50%. "The new channel mode is user driven, consumers understand information online, store experience online, and operators provide better after-sales service support." Zhang Peng thinks that lamps and lanterns are needed to be installed, so the dependence on offline channels is very strong. The online and offline O2O mode is welcomed by dealers. Although the industry slowdown, LED lighting industry development space is still huge. "LED lamps have been popularized in China for three years, and the largest quantity of them is 1/3." Zhang Peng believes that under the trend of more standardized and planned lamps, small businesses lack advantages. Many small factories like Zhongshan Ancient Town are closed, and the advantages of big brands are highlighted.