Strengthen resources integration, "big thunder" strive for 2016 total revenue impact of 10 billion

The Brazil Rio Olympic Games, which is the NVC of the international fina and Chinese diver sponsors, marks "NVC" LOGO at the Rio Olympic diving hall. This can not help but reminiscent of "the thunder of thunder." If it was not a former shareholder, NVC, as a lighting company, would not have caused so much attention. After de house run Da became the single big shareholder of NVC and Wang Donglei, chairman and CEO of NVC, NVC gradually got rid of the confusion and returned to peace. Now, NVC has come back on track and focus on the transition. Zhang Peng, President of Rex group, said in an interview on August 9th in an interview that "big thunder", including NVC and other related company assets, will strengthen the integration of upstream and downstream resources this year, and strive to impact 10 billion yuan in the overall business income. In recent years, the LED lighting industry has been booming, recently OPPLE lighting and OSRAM's purchase of light source. How to consolidate the status of the rivers and lakes in the LED era? Industrial chain integration, whether NVC, de run - run, or other non-listed company assets, the actual controller is Wang Donglei. "The competition in the current lighting industry is not only the competition of the products and channels, but also the competition of the ecology." Zhang Peng thinks. In 2015, the operating income of NVC was 3 billion 850 million yuan, and the operating income of de house run Da was about 4 billion 500 million yuan, and the two added about 8 billion 350 million yuan. Zhang Peng believes that, with unlisted assets, as long as the growth rate of 20% is achieved this year, the "big thunder" is expected to hit a billion of revenue this year. According to Zhang Peng, Wang Donglei is starting to integrate the assets of NVC and other associated company assets into "the Rex group". Among them, the non-listed company's assets are mainly sales channels, and Wang Donglei has a share of these channels, and also has a holding. When lighting enters the LED era, the dependence on chips is increasing, and de house run Da is actively developing LED chip inversion technology. Wang Donglei hopes to get through the entire industrial chain from LED core components, light sources, intelligent control and power supply, home lighting and commercial lighting to the market terminal. In research and development, because LED chips have changed every 3 months, LED lighting products will change every 6 months. Now the chip R & D department is involved in the research and development of lighting products ahead of time. The optoelectronic technology platform of the joint planning of upstream and downstream has now covered about 60% of the "great thunder" product line and will reach 75% at the end of the year. And in manufacturing, because de house, NVC, respectively in the light and commercial lighting do a better job, if the two integration, can play the maximum value. At present, there are 38 operating centers, 3800 franchised stores and tens of thousands of distribution outlets throughout the country. Zhang Peng believes that this year will continue to optimize the channels, in the consolidation of commercial lighting advantages, at the same time, enhance the sales capacity of home lighting, and enhance the income of e-commerce channels, to achieve "home lighting + commercial lighting" double wheel drive. For the overseas market, Rex has been ambitious. NVC 2015 annual report showed that the focus of Indonesia, the Middle East, Brazil, Africa and other markets, but the price of LED lighting products declined, making the international sales of the lighting products of Rex brand fell 10.1% to 396 million 700 thousand yuan from the same year last year. Zhang Peng revealed, "the next step of Rex is the American market." The amount of ownership is only 1/3, and brand and channel are the advantages of Rex. However, the "wave" of the past few years has affected the confidence of the dealers. "We are constantly optimizing the scheme to make the distributors better serve the users." Zhang Peng said that, on the online channel, after the price war, the lighting enterprise gradually turned to the competition between the brand and the service. The lighting products of the online and offline channels are separated by Rex, and the online platform also conducts the user "diversion" for the distributors under the line. On the basis of last year's more than 3000 franchised stores, Rex added nearly 700 new O2O experience stores in the first half of 2016, with an increase of 50%. "The new channel model is user driven, consumers know information on the Internet, the online store experience, and the operators provide better after-sales service support." Zhang Peng believes that the lamps and lanterns need to be installed, so the dependence on the offline channels is very strong. The O2O model, which combines line and line, is welcomed by the dealers. Although the growth of the industry is slowing down, the development space of the LED lighting industry is still huge. "LED lamp has been popularized in China for three years, and the maximum amount of ownership is only 1/3." Zhang Peng thinks, in the lamps and lanterns more and more standardized, the trend of the programme, small enterprises lack advantages, like many small factories in Zhongshan Ancient Town are closed, the advantages of big brands highlight.