Strong performance of the LED TV market vendors push

Sales data from large home appliance chain stores display, 2010 LED TV sales accounted for 30% of the overall flat-panel tv. Industry insiders predict that in 2010 the LED backlight will become the mainstream flat-panel TV manufacturers in China and foreign countries in high-end products standard, accounting for more than 40%. In recent years, LED TV down the high altar, gradually gaining consumer awareness, the mainland market has become the most growth of the main product manufacturers. Because the LED market optimistic about the prospects, in addition, machine manufacturers pushing new products, and two Taiwan Chi Mei AUO panel giant to expand production and spare no effort to meet the LED panel module, the market demand of mainland enterprises. Chinese video industry association secretary general Hao Yabin told reporters recently, the association of TCL, SKYWORTH, Konka, Hisense Chinese, nine Taiwan LCD TV companies to negotiate collective procurement, procurement object is Taiwan AUO and Chi Mei, of which $5 billion 300 million purchase amount is 30% LED backlight panel. In addition to the purchase of LED backlight panel, a number of domestic color TV manufacturers also increase the field of independent research and development. According to my understanding, in the early days, when many companies are still CCFL ordinary LCD TV field of industrial layout, Hisense early intervention to the research on the key technology of LED backlight assembly, became the first to enter the field of color TV enterprises. After more than half a year, Hisense successfully won the National 863 program, one of the key projects of large-size LED backlight R & D projects, thereby promoting the industrialization process of LED backlight technology. In Japan last year at the annual meeting of the International Electrotechnical Commission, the meeting also decided by Dr. Liu Weidong Hisense LED LCD backlight led the drafting of international standards and norms, together with the South Korean experts led the drafting of the general standard backlight display, LED backlight series standards and product development of global LED technology upgrade plays a key role in the a series of international standards formulated by China led by representatives of enterprises, is the first time in the field of flat panel display. In addition to the strong performance of domestic enterprises, foreign brands in the field of LED TV is also very positive. Samsung, SONY and other international manufacturers are also the main push LED TV products. In the LED TV has been mediocre performance in recent years, SHARP has also launched a side style LED TV, and its flagship product, a time to LED TV to the commanding heights. Thanks to the many LED panel manufacturers and the positive performance of color TV enterprises, forecast research institutions, 2010 Global LED TV sales will reach 32 million units in 2011, the LED light source of large-size panel shipments rate will reach 56%, the traditional light source panel shipment rate will decline to 44% in 2015 to LED panel shipment rate will reach 78%. At the same time, according to industry experts predict that in China's flat-panel TV market, LED TV will surpass the ordinary LCD TV will take place in the recent two years. Once the price difference between the two narrowed to less than 20%, LED TV will be large-scale expansion in the short term.