Study on the lighting market data of Southern China District in 2016

Southern China is one of the most developed regions in China, with a large population and a huge market. 2016, the market seems to continue the cold last year, due to the impact of the environment, weak domestic demand. Guangdong Province as the lighting production base, there is no doubt that the vitality of the industry than the other two province; Hainan province is a popular tourist resort, the winter market prices rise; in contrast, Guangxi province showed slightly dull, but there are still large dealers. Enterprise, store, business performance?

Southern China provincial market sentiment index (dark for high)

Overview: provinces have their own market characteristics"

Guangdong province is China's largest lighting products production area, the Pearl River Delta lighting enterprise buildings, has led to the quality and brand development; north area is in a stage of rapid development, with the real estate market is expected to force the influx of light; hub for the "China Lighting Capital" of Zhongshan Ancient Town, the total area of the store has reached more than 3 million 300 thousand square meters, has a strong ability of radiation, the competition is fierce.

Hainan province belongs to the tourism economy, consumption is higher, the real estate market by the tourism economy, the impact of the off-season, the upstream and downstream industries, including building materials, lighting industry, as well. Low income, high consumption, low light to take the main light, the lack of professional lighting stores. The newspaper in Hainan Province, officials said, because the lunar July is a traditional festival festival of the month, according to the custom house, shop is not decoration, lighting market will face a short period of time in the winter". Wait until the Gregorian calendar in September, a number of "migratory birds" will go to Hainan vacation, there will be a small home improvement climax, I believe that the market will usher in the Hainan lighting "spring".

Guangxi, according to the newspaper's big data center analysis, the province's cities and counties of professional lighting market is very small, the general county lamps shops are concentrated in the building materials market or building materials street. Guangxi Province, the scale of operation of large dealers is relatively small, 100400 is about 80% square meters, 1000 square meters of only about 5%.

Guangdong province in the list of candidates, the Pearl River Delta region is the largest number of dealers accounted for 69%, followed by the northern region, reaching 15%, western Guangdong and eastern regions were ranked in the top third, respectively. The reason, with population density, real estate heat, the level of regional economic development and other factors.

Southern China District candidate dealer agent brand, the highest frequency of PHILPS, OPPLE, NVC; three male Aurora, FSL, second Kui Ho, also accounted for a large proportion. In this survey can be seen from the side, compared with other brands, PHILPS, OPPLE, etc. in Southern China NVC channels laid quite perfect, covering the provinces of the various regions of Southern China.

The common characteristics of Guangdong, Guangxi and Hainan provinces, ceiling lamps, lamp tube is still the main consumer category, which in Hainan Province, there is a larger volume of distribution panel lights, wall lamps and lights and other mining circulation less in other provinces in the category. Data on the Southern China District, home lighting, commercial lighting is still the main force.

We can see from the table, modern lamps accounted for a higher proportion of sales in the provinces, and the new Chinese lamps in the provinces accounted for a low, intuitively reflect the tendency of consumers to choose the style of lighting products, the most popular is the modern style, followed by the European style, the new Chinese are being left behind. According to the interview that, due to the rise of today's fashion simple wind, it is not difficult to understand consumers are more interested in modern wind products. Relatively speaking, the new Chinese style for the rising star, I believe in the future, with the optimization of product design, the proportion of the share will be higher and higher.

Hardware sales in all the candidates are the lowest proportion of the dealer, mainly lighting and lighting. Guangdong province and Hainan province accounted for 70% of these dealers accounted for sales of lighting, lighting products in Guangxi accounted for about 60%, lighting category accounted for only about 30%.

As can be seen from the table, there are large differences in the size of the 300 candidates in Southern China dealers. The list of candidates in Guangdong province and Hainan Province, more than 15 employees (larger) stores accounted for more than half of Guangxi province accounted for 70%, accounted for more than 5 people following the stores are low, indicating the candidate list of dealers in size generally larger, stronger.

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