Study these three people will be able to beat a LED enterprise?

According to management intelligence reports, behind the organization is a person, look at a LED enterprise, you only need to study three people: Chairman, general manager and director of sales. Because they are a few people decide the fate of an enterprise.

An LED enterprise to compete with another company, now the trend is very confusing: some say you are not me; fight at outrance, is said to have cooperation, and create a "competing" vocabulary; others said there was dislocation, dislocation competition this argument.

LED industry, I have witnessed a lot of competition in the market, killing, skelter, noisy are. For example, PHILPS today ignited the price war, came to a substantial reduction in the price of 30 percent off clear inventory. I was in the Tmall search for a 10 LED bulb price and sales comparison, contrast lamp prices and sales including 10 brand PHILPS, good quality, brand reputation is well-known, the price with peers almost, but he will continue to fight for market price. So, how do we understand the nature of competition?

LED industry as an interest organization, no one can transcend the topic of competition. In the process of competition, whether it is for people or staking, whether allies or single spoiler, LED industry organization's goals are to be on the products in the market have the absolute superiority and initiative.

This is the essence of competition.

Because the competition is dynamic, only in the face of competition or cooperation has the advantage or initiative, then the results of the competition to my value.

Here, I often meet a friend asked me: "we want to beat the competition, so how to find the right strategy? "

I never refuse to answer such a question. I think the strategy of looking for competition is actually from the people. Because what kind of people, what kind of business, what kind of strategy and tactics.

First, study the opponent's chairman

In China, whether it is good or bad business, the number one directly related to the future and future of the enterprise. His trajectory and knowledge structure, his mind and acting style directly determines whether a good idea can be proposed at the strategic level, adopted!

I met a very clever LED entrepreneur, his extraordinary judgment amazing.

Once we drink tea, director of the report. At the beginning, he interrupted and put forward the key points and solutions. Judging from a professional point of view, the chairman of the analysis and decision-making is indeed impeccable, almost can be said to be perfect. However, his director, can grow? Obviously it's hard.

If the opponent's chairman is such a person, in fact, this enterprise will be a big loophole in tactics. Although the chairman of the insight, the strategy is clear, but he can not do everything on the tactical. For such an enterprise, strategically to learn, to be harassed in tactics, you will be able to disrupt his entire layout.

Second, study the opponent's general manager

The general manager, in some enterprises is the occupation managers as, some companies are as. Lighting enterprises especially even more, they played a role, some effects of chairman, thereby affecting the company's strategic role; some of the strategies and tactics of the role of individual enterprises; and the general manager is the decoration, not in our discussion list.

Once the general manager of a family business at the beginning, full of confidence. He made a strategic adjustment to me for advice for the strategic development of enterprises. I know this business, see this strategic thinking, I feel very good. However, the problem is the core of this strategic thinking needs to optimize enterprise talent can be achieved, the general manager has no right to speak on talent optimization. So I gave him a reply: "look at the form, there is a great momentum of heaven and earth; look at the implementation of the great difficulties of ghosts and ghosts. "

It was not long before he was elevated to the rank of cheese, and became the company's display. I am very sad for the enterprise, but what is the way? This is the gene of this enterprise.

If the general manager of a company, he is difficult to become a tactical strategic layout, or to become a strategic nexus, then the enterprise will not have the market play, not decision-making mechanism system. This enterprise can take a snake approach, watch it will be seven inches overall paralysis. Lighting enterprise managers can.

Third, study the sales director

I love and a LED enterprise sales director to communicate, because all of the layout, business investment, whether domestic or foreign trade sales, finally through the sale of the occurrence of landing or execution, are obtained through the sale of success and failure.

My research on a qualified sales director has three dimensions:

The first is the public mind. No public sales director is not a global view of the people, nor is a large pattern of the interests of the people. Such people do more harm than good. For example, some LED lighting sales director will be in the hands of their own resources, and will not lead the newcomers to explore the market, visit customers. There is no global view, this person will not have a big interest pattern