Suning stores four tips to improve the efficiency national chain stores reached 200

July 9th, Suning Chengdu tenth stores in the middle of the Road shop opened successfully, a few days, Suning Zigong store will open again, into the August, Suning Chengdu store in the field of the eleventh store will be located in the east of the city in the next ten years, KELONG...... Just six months, Suning Appliance Chain from the original 4 stores in Chengdu rapid expansion to the store 11. So far, Suning has become the first to complete the city's key cities in the mainland chain layout of household electrical appliance enterprises, the number of national chain exceeded 200.

Suning announced yesterday that its expected net profit of 1-6 months will be an increase of 100%-120%. Insiders pointed out that Suning stores not only to "fast", and "good", the West Street shop since December 2002 in Chengdu, Chengdu is still the highest sales of the flagship store appliance store.

This reporter interviewed Suning Appliance Chain Development Center Director Jiang Yong, he analyzed the reason of Suning stores "high yield" to reporters: first, the core values of the shop in front of the store carefully selected site links, Suning chain development center site planning department will carefully analyze the alternative sites in the core business district under the premise of choice. Conduct a comprehensive assessment of the store around the level of consumption, traffic conditions, store time, the degree of decoration, hydropower configuration software and hardware conditions and choose the best.

Two, details decoration fashion environment

In the decoration part, judge Suning chain development center space management expert and category layout expert on consumer habits, color feeling, category preference, purchase behavior and other parameters, and visiting Europe and Japan and other developed markets, the introduction of the most fashionable store decoration elements, using the VMD method to design a reasonable international standard decoration layout. At the same time for customers to design the best line of walking, the use of PDP lighting technology to bring customers a comfortable feeling of color, the focus of the visual focus of the manufacturing area.

Three, boutique outlets Science Exhibition

Through the study of the regional differences in consumption ability and the analysis on consumers' brand awareness, reasonable selection of the sample proportion of affordable products, to ensure the display of the product category, brand is complete, and the correlation, experiential, arrangement, special hall style display to give the brand image differentiation.

Four, management norms industry coordinates

As a direct consumer oriented groups, the quality and management level of the store staff has become the most decisive factor in the quality of the chain. Suning's store manager, specifically for store managers, supervisors and management personnel for special training.

The sales staff, not only in height, weight, education level recruitment standard strictly, at the same time, product knowledge, sales skills, customer psychology and other aspects of training, make it become a professional home appliance consultant "".

Suning store services also enjoy high reputation. The first proposed three meter principle, sunshine service standards and the first reception system guidelines have begun to be widely used by domestic counterparts. Through the opening of the green channel, set up VIP area, providing home appliance consultant and other measures, Suning to provide consumers with a higher level of personalized, personalized service.