Sunshine lighting annual report: performance growth and global market channel extension speed significantly

[LED] - Yankon yesterday evening announced the 2015 annual report, the company's annual sales revenue of 4 billion 258 million yuan, an increase of 30.97%, attributable to shareholders of listed companies net profit of 372 million yuan, an increase of 29%. Yankon first quarter results notice is that in 2016 1-3 months, the company operating income of LED light source and lighting products continue to maintain steady growth, is expected in the first quarter of 2016 attributable to shareholders of listed companies net profit of 96 million 569 thousand and 400 yuan, compared with the same period last year, will increase 0%-30%.

LED performance beyond energy-saving lamps 3 times

With the further development of China's urbanization process, a large number of infrastructure and urban lighting project directly led to the rapid development of the lighting industry. At the same time, energy saving and environmental protection concept, more and more enterprises residents consumer choice of energy-efficient lighting products as the preferred lighting products, LED lighting and other lighting products rapidly, effectively supporting the overall lighting market size growth. 2015, China's LED lighting industry has maintained a steady growth trend.

Lighting industry is in transition, the transition from traditional lighting to LED semiconductor lighting, transition from the device to the application of product products, from simple product sales to engineering projects and solutions transformation. In 2015, LED lighting and lighting products revenue 3 billion 114 million yuan, an increase of 91.80%, sales of 204 million (sets), an increase of 185.58%; and the energy-saving light source and lighting products revenue 1 billion 93 million yuan, down 31.61%, sales of 134 million (sets), down 33.99%.

Market channel analysis

Yankon in 2015 to keep the global balance of marketing strategy, the United States, Europe, Asia and other areas of business activities and rapid growth, while developing the engineering business in the development of local retail business at the same time, the business model is more balanced. In the area of internal national business development also more segments, and actively expand the weak state of the original business development, including Oceania in 2015 to achieve 46944556 yuan, an increase of 197.65%, accounting for the company's overall global market 1.12%.

But on the one hand, the company is facing a marketing model is relatively simple, there is no effective innovation and development. Large customer focus is still evident, the new area of business expansion has a successful case, there are lessons learned ineffective investment. Domestic sales, electricity providers, intelligence and other slow development of business development and other issues.

On the other hand, by PHILPS, OSRAM, Matsushita, NVC, semiconductor and other foreign companies, FSL, acoustics, OPPLE lighting, three male Aurora domestic traditional lighting enterprise transformation to the three camps and LED lighting companies KingSun, Shanxi Guangyu domestic LED enterprise application of extrusion.

In addition, there have been many cross-border competitors. The transition from other industries to expand into the horizontal integration of the development of the lighting industry, such as home appliance industry shares the same side, the United States, TCL LED; development from the upper and middle reaches extend to the downstream into the LED general lighting market vertical integration, such as honglitronic, Jufei, nationstar; from LED market segments enter the entire lighting market, such as the state of science and technology, Riyadh from LED display to enter the LED lighting market.

For more information about LED, please click on LED network or pay attention to WeChat public account (cnledw2013).