Super company to open a new way of cooperation, will not make money Lehman mode

Super company will be held in Shenzhen in October 10th 16 Club Home LED billboard bidding meeting, there are five well-known domestic enterprises to participate in the competition. Among them, the end of 2016 the contract expires Lehman is still on the list. From the beginning of 2017, the enterprises to "sponsor" to make money "Lehman mode" will be dead.

According to the company's bidding plan, to participate in the bidding of the company in addition to the 16 Super Club Home sponsored LED billboards, will also sponsor some cash. The company did not set the annual limit and the upper limit of sponsorship funds, in the bidding time, to participate in the competition of enterprises for every 5 million as a bidding unit. A bidding unit to get 5 points, the highest score will be awarded the enterprise.

This means that the super company in the LED billboard also opened a money making model. This is a disruptive change compared to the Lehman era. In 2012, when Lehman became a super LED sponsor, the 16 Super Club sponsored the more than 40 million of the LED billboards, in contrast to that, Lehman received a long time of advertising for 12 minutes.

In accordance with the value of the company's original business sponsorship, advertising costs per minute is 1 million 500 thousand to $3 million. According to the original value of the LED billboard, Lehman in the first year almost recovered their costs, the next four years are making money.

When the super value is getting bigger and bigger, the super company in order to 16 clubs greater interests, chose to buy back from the hands of Lehman advertising. From the beginning of 2014, the company each year with 15 million to buy back Lehman's 12 minutes in 10 minutes. In 5 years time, Lehman as a sponsor not only did not lose, but also by the time of the year to make a profit of more than 100 million yuan in advertising for more than $12.

Now, after Lehman and super company's contract expires, coincides with the super era, super company also opened their own money mode, and the subversion of the Lehman's cooperation, to "LED billboard + cash sponsorship". See the situation of Chinese football is good, I hope to increase the number of super LED companies. In the end, including Lehman, including five finalists, to participate in the tender in October 10th. In five companies, listed companies have four.

Why listed companies favor super? The main reason is that they want to increase the concept of sports sector, so that the company has greater expansion in the market business. Under the promotion of national policy, the company is committed to the sports industry, are likely to enjoy the dividend policy, but also may be involved in the sports industry, but to bring greater opportunities for development. Therefore, the listed companies accounted for 80%.

The more companies to participate in the bidding, the super company will earn more money. For example, in 5 million as a unit in the first row of bidding, bid a company bid 5 million, company B to participate must bid to 10 million C, companies need to bid to 15 million, Ding company will increase to 20 million, by companies to bid 25 million to compete for the first round. According to this order down, in the second round, in order to continue to participate in the bidding, at least to bid 30 million, and so on. Turn more, beyond is secretly delighted.

Of course, LED sponsors still enjoy a certain length of advertising time, but this time from the 12 minutes of the Lehman era dropped to a total of 3 minutes.

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